About Rollic Games
Rollic Games is a mobile game developer that turned to AppSamurai For Games to grow its player base and increase ad revenue. The collaboration set out to acquire high-quality users and keep them actively engaged with Rollic's mobile games.
The Challenge
Rollic faced the challenge of acquiring high-quality users who would actively engage with their mobile games and generate significant ad revenue. To overcome this hurdle, they sought the assistance of AppSamurai's experienced growth consultants for mobile games.
The Solution
AppSamurai applied its growth offerings for games, combining two reward-based approaches to drive acquisition and ongoing engagement.
Play-2-Earn
An Android app incentivizes players for their game time. This opt-in platform encourages players to invest their time in offers though an intuitive format that appears at the most opportune moments.
Rewarded Engagement
At crucial moments in the game, players are presented with the Offerwall page, featuring a wide array of offers from various advertisers. Users receive rewards upon successfully completing these offers. With these solutions in place, AppSamurai could effortlessly maintain player engagement and ensure players keep returning for more.
The Results
The implementation of AppSamurai's reward-based campaigns yielded impressive outcomes for Rollic's mobile games. Ad revenue exceeded $180,000, ad impressions by acquired users reached 16 million, and sessions achieved 285,000.
By partnering with AppSamurai and implementing reward-based campaigns, Rollic experienced remarkable user acquisition and ad revenue generation success.