PODERcard is a finance app that operates like a bank without monthly fees to allow its users to manage their money. Targeting the continental United States, PODERcard was expecting to narrow its audience down to the Latino community (for which it was built). Given the challenges of targeting a niche demographic within a targeted GEO, PODERcard sought help from mobile growth partners. Just Slide Media (JSM) was the obvious choice given their track record as an ad agency with considerable reach and quality.
To tackle PODERcard’s challenge of acquiring fully qualified users for the Latino Community in the US, JSM teamed up with App Samurai as their mobile growth partner of choice.