What is TUNE?
TUNE began as HasOffers in 2009, a SaaS platform for running affiliate and performance marketing programs. The company later built a mobile measurement product, MobileAppTracking, and rebranded to TUNE, becoming one of the early independent mobile attribution providers. Its Attribution Analytics product measured where app installs and in-app events came from, helping advertisers connect ad spend across networks to real user actions.
In 2018, Branch acquired TUNE's mobile attribution and measurement business. As a standalone mobile analytics tool, TUNE no longer operates under its own name. The TUNE brand continues today as a partner marketing platform built on its HasOffers roots.
Key Features of TUNE
During its time as a mobile measurement platform, TUNE's attribution product centered on independent, cross-network measurement for app marketers. Core capabilities included:
- Mobile install attribution across paid, owned, and organic sources, with support for many ad networks and publishers.
- In-app event tracking to measure post-install actions such as registrations, purchases, and engagement.
- Deep linking and re-engagement measurement to connect campaigns to specific app content.
- Real-time reporting, data postbacks, and raw data exports for analysis.
- A wide SDK and API surface for integrating measurement into iOS and Android apps and partner systems.
Why Choose TUNE?
TUNE was valued for being a network-independent measurement provider, which meant advertisers could compare performance across many partners using one consistent source of truth rather than relying on each network's own numbers. Its postback and API-driven architecture made it flexible for teams that wanted granular control over how data flowed between their app, their ad partners, and their internal systems.
Because TUNE's attribution capabilities are now part of Branch, teams evaluating it today are generally pointed toward Branch for linking and measurement. The legacy of TUNE's approach lives on in those products.
Who Can Benefit from TUNE?
TUNE's mobile measurement product was aimed at app marketers, user acquisition teams, and growth managers who ran campaigns across multiple ad networks and needed independent attribution to judge channel performance. Performance marketers, affiliate networks, and agencies also used the underlying HasOffers technology to manage partner programs.
Teams that originally relied on TUNE for mobile attribution would now look to Branch, while those focused on affiliate and partner program management can still use the TUNE partner marketing platform that carries the brand forward.
How to Get Started with TUNE
TUNE is no longer available as a standalone mobile analytics and attribution product. Its measurement and attribution business was acquired by Branch, so app marketers looking for that capability should evaluate Branch directly for deep linking, attribution, and cross-channel measurement.
If your interest is affiliate and partner program management, the TUNE brand continues at tune.com as a partner marketing platform, where you can request a demo or trial. For app growth and user acquisition support, AppSamurai can help you plan campaigns and choose measurement tooling that fits your goals.