What is PartyTrack?
PartyTrack is a mobile attribution and measurement platform developed by Adways Inc., a mobile marketing and ad-tech company based in Tokyo, Japan. It helps app and game marketers understand where their installs come from and how those users behave after install, all from a single SDK integration.
The tool has a strong heritage in the mobile gaming industry, where it is used to identify which acquisition channels deliver the most valuable players. It supports worldwide measurement and is an officially recognized attribution partner for several major platforms, including Apple Search Ads and Google.
Key Features of PartyTrack
PartyTrack focuses on giving marketers a single, consolidated view of campaign performance across many sources. Its main capabilities include:
- A single SDK that measures clicks, installs, and app launches across a large set of ad networks and publishers.
- Post-install analytics covering user retention, engagement, in-app events, and return on ad spend.
- Cross-network comparison so the impact of different publishers can be measured side by side on one dashboard.
- Integrations with Apple Search Ads and the Google Play Referrer API for store-driven attribution.
- Recognized partner status with platforms such as Google (App Attribution Partner) and InMobi (MTAP).
Why Choose PartyTrack?
PartyTrack is built around a lightweight, single-SDK approach, which helps teams keep app size and engineering overhead down while still measuring a wide range of campaigns. Marketers can attribute and compare performance across networks without stitching together multiple measurement tools.
Its background in mobile games and its presence in the Japanese and broader Asia-Pacific markets make it a relevant option for teams running user acquisition in those regions, or for studios that want post-install metrics like retention and ROAS tied directly to acquisition sources.
Who Can Benefit from PartyTrack?
PartyTrack is most relevant to mobile game studios and app marketers who run paid user acquisition across several ad networks and need a unified way to attribute installs and measure results.
It can suit growth and UA teams that want to compare publisher performance, performance marketers focused on ROAS and retention, and developers who prefer to consolidate measurement into one SDK rather than maintaining several. Teams with audiences or media buying in Japan and the wider Asia-Pacific region may find its network coverage and regional focus especially useful.
How to Get Started with PartyTrack
Getting started begins with reaching out to Adways to set up an account and access the PartyTrack dashboard. From there, you integrate the PartyTrack SDK into your iOS or Android app and configure the ad networks and campaigns you want to measure.
Once the SDK is live and your sources are connected, install and post-install data flows into the dashboard, where you can attribute users, compare networks, and track metrics such as retention and ROAS. For current onboarding steps, pricing, and supported integrations, contact Adways directly through the official PartyTrack channels.