What is Kochava?
Kochava is a mobile measurement partner (MMP) that helps app marketers and advertisers measure, attribute, and analyze the performance of their campaigns. Founded in 2011 and headquartered in Sandpoint, Idaho, it operates as an independent, omni-channel attribution and analytics platform.
Beyond app-install attribution, Kochava measures activity across mobile, web, and connected TV (CTV), and offers a broader data suite that includes audience tools and a data marketplace. It is one of the established MMPs alongside players like AppsFlyer, Adjust, and Branch.
Key Features of Kochava
Kochava covers the core measurement needs of app and performance marketers across channels:
- Multi-touch attribution for installs, re-engagement, and post-install events across mobile, web, and CTV.
- Deep linking and deferred deep linking to route users to specific in-app content.
- Real-time analytics, configurable dashboards, and reporting on campaign and channel performance.
- Fraud detection and prevention tools to filter invalid or fraudulent traffic.
- SKAdNetwork support and privacy-centric measurement for iOS.
- A free SDK, plus integrations with a large catalog of ad networks and media partners.
- Audience building, the Kochava Collective data marketplace, and incrementality and media-mix measurement.
Why Choose Kochava?
Kochava positions itself as an independent, neutral measurement provider, meaning it does not also sell media, which appeals to advertisers who want an unbiased source of truth for attribution. Its omni-channel scope covers mobile, web, and CTV in a single platform, which is useful for teams running cross-device campaigns.
The platform also offers a no-cost SDK and free attribution tier for app installs, along with a wide network of pre-built integrations. For organizations with more advanced needs, its data, audience, and incrementality tools extend measurement beyond basic last-touch attribution.
Who Can Benefit from Kochava?
Kochava is built for mobile app developers, performance marketers, and user-acquisition teams that need accurate attribution to understand which channels and campaigns drive installs and engagement. Gaming studios, e-commerce apps, subscription services, and brands running paid acquisition are common users.
It also fits larger advertisers and agencies that run campaigns across mobile, web, and connected TV and want consolidated, network-neutral measurement. Teams focused on fraud protection, audience activation, or media-mix and incrementality analysis can make use of its broader data suite.
How to Get Started with Kochava
To start with Kochava, create an account on the Kochava platform and set up your app within the dashboard. From there you integrate the Kochava SDK (available for major mobile and web frameworks) or use a server-to-server connection, then define the install and post-install events you want to track.
Next, connect your ad networks and media partners through Kochava's integration catalog and configure attribution settings, deep links, and fraud controls. Kochava's documentation and support resources guide implementation, and a sales or support contact can help with advanced configurations and enterprise needs.