What is AskingPoint?
AskingPoint was a mobile customer engagement platform delivered through a single SDK for iOS and Android. Founded in New York in 2011, it sat at the intersection of app analytics, in-app messaging, and reputation management, helping developers understand how people used their apps and prompting satisfied users to leave ratings and reviews.
Rather than focusing on a single capability, it bundled analytics, native rating widgets, feedback collection, and remote configuration into one toolkit. AskingPoint is no longer actively offered as a product, and its website no longer serves the original service. This entry is kept for historical and comparison reference.
Key Features of AskingPoint
AskingPoint grouped several mobile engagement and measurement functions into one SDK and dashboard. Its main feature areas included:
- Native in-app ratings and review prompts designed to surface app store reviews from happy users
- In-app messaging for announcements, guidance, and cross-promotion between apps
- Feedback collection and mobile surveys to gather user input inside the app
- Mobile app analytics for tracking usage and engagement in real time
- A dashboard that let teams remotely control the SDK and its widgets, adjust settings, and handle localization without shipping a new build
Why Choose AskingPoint?
AskingPoint appealed to small mobile teams that wanted to combine measurement and engagement without integrating several separate vendors. A single SDK covered analytics, rating prompts, messaging, and feedback, which reduced the number of tools to maintain.
The real-time dashboard was a notable part of the value. Because rating widgets, messages, and settings could be adjusted remotely, teams could tune behavior and test approaches after release rather than waiting for the next app update. This made it practical for developers managing several apps at once.
Who Can Benefit from AskingPoint?
AskingPoint was aimed primarily at independent developers and small to mid-sized mobile studios who needed to improve app store ratings, gather user feedback, and keep an eye on engagement without building separate systems for each.
It also fit teams running multiple apps that wanted cross-promotion and consistent rating prompts across their portfolio. Product and growth roles used the analytics and messaging together to guide onboarding and retention, while support-minded teams relied on the feedback and survey tools to hear from users directly.
How to Get Started with AskingPoint
Because AskingPoint is no longer actively operating and its service is not currently available, new sign-ups and SDK integrations are not possible. Teams that once relied on it have generally moved to current alternatives for in-app feedback, ratings prompts, messaging, and mobile analytics.
If you are evaluating tools in this category today, look at actively maintained platforms that cover app analytics, in-app messaging, ratings and review prompts, and survey-based feedback. Choosing a supported vendor with current SDKs ensures ongoing platform compatibility, documentation, and support.