What is Apsalar?
Apsalar was a mobile attribution and marketing analytics platform for app marketers and publishers. It measured the performance of user acquisition and remarketing campaigns across ad networks and media partners, attributing installs and in-app events back to the campaigns that drove them. Apsalar packaged these capabilities as the Apsalar Mobile Marketing Cloud, which combined attribution, measurement, first-party user data, and audience tools in one place.
In June 2017, Apsalar merged with Singular. The combined product now operates under the Singular brand, so Apsalar is no longer available as a standalone tool, and new sign-ups go through Singular.
Key Features of Apsalar
Apsalar focused on the core measurement and audience needs of performance-driven app marketers. Its main feature areas included:
- Mobile attribution that tied app installs and post-install events to the media sources and campaigns responsible for them.
- A self-service postback management system for sending install, revenue, and custom event notifications to partners with an emphasis on accuracy and timeliness.
- Audience creation tools for segmenting users into targeted groups based on behavior and attributes.
- Audience distribution that synced those segments to ad partners for acquisition and remarketing.
- Business and user analytics, including rich first-party user profiles for longer-term analysis of high-value customers.
Why Choose Apsalar?
Marketers chose Apsalar to bring attribution, analytics, and audience management together rather than stitching point tools across many vendors. By measuring campaigns on any media source and tracking real in-app actions, it helped teams judge marketing effectiveness on outcomes such as revenue events rather than installs alone.
Its postback management and audience syncing reduced manual work in connecting measurement data to the partners running campaigns. Today these strengths live on within Singular, which extends the same goals across mobile, desktop, and offline channels.
Who Can Benefit from Apsalar?
Apsalar was built for app-focused growth and performance marketing teams that needed reliable attribution alongside audience and analytics capabilities. That included user acquisition managers buying installs across multiple ad networks, remarketing teams building and distributing audiences, and analysts measuring the long-term value of acquired users.
Because the platform centered on first-party event data and partner postbacks, it suited publishers and brands running meaningful in-app campaign volume. Teams evaluating it now should look at Singular, which carries forward Apsalar's attribution and audience functionality.
How to Get Started with Apsalar
Apsalar is no longer offered as an independent product, so there is no separate Apsalar sign-up or SDK to integrate. Following the 2017 merger, its attribution, postback, audience, and analytics capabilities became part of Singular's unified marketing analytics platform.
Teams interested in this functionality should start with Singular, which provides current onboarding, SDK integration, and documentation. Existing references to Apsalar in older guides or integrations generally map to the equivalent Singular features.