What is Appsee?
Appsee was a mobile app analytics platform focused on qualitative, user-level insight rather than aggregate numbers alone. Founded in 2012 in Tel Aviv, it helped iOS and Android publishers see how people actually moved through their apps, recording individual sessions and visualizing where users tapped, scrolled, and dropped off.
Where many analytics tools reported what happened, Appsee aimed to show why. ServiceNow acquired the company in May 2019 and discontinued the standalone product, so Appsee is no longer available as a separate tool. The descriptions here are historical.
Key Features of Appsee
Appsee combined several qualitative and quantitative capabilities in one mobile SDK, with an emphasis on visual, behavior-level data.
- Session recordings that replayed real user journeys, including gestures and navigation
- Touch heatmaps showing where users tapped, swiped, and where rage taps occurred
- Conversion funnels to pinpoint the exact screens where users abandoned a flow
- User journey and retention analysis across app screens
- Crash and error analytics tied to the session leading up to the failure
- Real-time event tracking and in-app alerts for unusual behavior
Why Choose Appsee?
Teams adopted Appsee because it connected metrics to actual user behavior. Instead of only knowing that a funnel was leaking, product and UX teams could watch the exact sessions, spot confusing layouts, and tie a crash back to the steps that triggered it.
This made it useful for diagnosing usability problems that aggregate dashboards tend to hide. Because the product has been retired since the 2019 ServiceNow acquisition, current teams evaluating similar capabilities typically look at active session-replay and mobile analytics tools instead.
Who Can Benefit from Appsee?
Appsee was built for the people responsible for mobile app experience and growth, particularly those who needed to understand individual behavior rather than just totals.
- Product managers validating new features and flows
- UX and design teams diagnosing friction and usability issues
- Mobile growth and marketing teams improving onboarding and conversion
- Engineering teams investigating crashes with session context
It suited consumer apps, e-commerce, gaming, and other categories where small experience changes had a measurable effect on retention and revenue.
How to Get Started with Appsee
Appsee is no longer available for sign-up. Following the 2019 ServiceNow acquisition, the service was wound down and the team's technology moved into ServiceNow's platform, so there is no current way to onboard the standalone product.
If you need the capabilities Appsee offered, such as session replay, touch heatmaps, funnels, and crash analytics, evaluate actively maintained mobile analytics platforms that provide the same qualitative tooling. Confirm SDK support for your platforms and check data privacy and compliance options before integrating.