What is Amazon Mobile Analytics?
Amazon Mobile Analytics was a usage analytics service from Amazon Web Services (AWS) that let mobile app developers collect and visualize how people used their apps. After integrating the AWS Mobile SDK, teams could track sessions, custom in-app events, revenue, and user retention, then view the results in dashboards inside the AWS console.
It belonged to the product and behavioral analytics category rather than attribution or crash reporting. AWS discontinued the standalone service on April 30, 2018 and moved its analytics capabilities into Amazon Pinpoint, so the information below describes the product as it operated historically.
Key Features of Amazon Mobile Analytics
The service focused on a core set of mobile measurement features delivered through the AWS Mobile SDK and the AWS console:
- Session and active user tracking, including daily and monthly active users.
- Custom event reporting to measure specific in-app actions and screens.
- Revenue and monetization metrics for in-app purchases.
- Retention reports and funnel analysis to follow users across steps.
- SDK support for iOS, Android, web, and Unity projects.
- Automatic data collection with charts available in the AWS console, plus the ability to export event data to Amazon S3 and Amazon Redshift.
Why Choose Amazon Mobile Analytics?
For teams already building on AWS, the appeal was tight integration with the rest of the AWS ecosystem and a free, usage-based pricing model with no separate analytics vendor to manage. Data could flow into Amazon S3 and Amazon Redshift, which made it convenient for teams that wanted to combine app events with their own data pipelines and run custom queries.
Because the service has been discontinued, it is no longer a practical choice for new projects. Developers evaluating it historically chose it mainly to consolidate analytics, identity, and storage under a single cloud provider.
Who Can Benefit from Amazon Mobile Analytics?
The service was aimed at mobile app developers, product teams, and growth analysts who wanted basic engagement and revenue measurement without standing up their own analytics infrastructure. It fit organizations already invested in AWS, since it reused the same SDK, credentials, and console as their other AWS resources.
Given the 2018 shutdown, anyone with these needs today should look at Amazon Pinpoint or a current third-party analytics platform instead. The historical audience was teams that valued a single-vendor stack over best-of-breed analytics tooling.
How to Get Started with Amazon Mobile Analytics
When the service was active, getting started meant creating an app in the Amazon Mobile Analytics console, adding the AWS Mobile SDK to an iOS, Android, web, or Unity project, configuring AWS credentials, and recording sessions, custom events, and revenue from within the app. Charts then appeared in the AWS console.
Since AWS retired the service on April 30, 2018, new integrations are no longer possible. Teams that want comparable functionality should evaluate Amazon Pinpoint, noting AWS plans to end Pinpoint support on October 30, 2026, or adopt a separate, actively supported mobile analytics provider.