What is Adjust?
Adjust is a mobile measurement and marketing analytics platform, commonly known as a mobile measurement partner (MMP). Founded in 2012 and headquartered in Berlin, it gives app marketers and product teams a way to attribute installs and in-app events to the campaigns, channels, and creatives that drove them.
The platform brings attribution, analytics, deep linking, and fraud prevention together in one SDK and dashboard. In 2021 Adjust was acquired by AppLovin, but it continues to operate as a distinct product under its own brand and remains one of the established MMPs in the mobile growth space.
Key Features of Adjust
Adjust covers the core measurement needs of a mobile growth team across attribution, analytics, and protection.
- Attribution and measurement: install and re-engagement attribution across paid, owned, and earned channels, including SKAdNetwork and SKAN support for iOS privacy-era measurement.
- In-app analytics: real-time dashboards, cohort analysis, conversion and event tracking, and customizable reporting on KPIs.
- Deep linking: TrueLink for routing users to the right in-app content across platforms and campaigns.
- Fraud prevention: detection of bot traffic, install fraud, and suspicious patterns, with filtering controls.
- Audience Builder and automation: segmentation for retargeting plus tools to automate reporting and campaign spend tracking.
Why Choose Adjust?
Adjust appeals to teams that want attribution, analytics, deep linking, and fraud prevention consolidated in a single SDK rather than stitched together from separate tools. It integrates with a wide network of ad partners and supports both Apple and Google measurement frameworks, which helps marketers compare performance across many channels in one place.
As an established MMP backing a large base of apps, it offers a mature feature set and reporting depth. Being part of AppLovin also ties it into a broader mobile advertising ecosystem, which can be useful for teams already working within that landscape.
Who Can Benefit from Adjust?
Adjust is built for mobile-first companies that spend on user acquisition and need accurate measurement to justify and optimize that spend. This includes gaming studios, e-commerce and retail apps, fintech, subscription and streaming services, and other consumer apps running campaigns across multiple ad networks.
User acquisition managers, performance marketers, and product analysts get the most value from it. Teams operating at scale, where many channels and creatives need to be compared on a like-for-like basis, tend to benefit most from its attribution and analytics depth, though smaller apps with serious growth ambitions use it as well.
How to Get Started with Adjust
Getting started begins on the Adjust website, where you can request a demo or contact the sales team to discuss your app, channels, and measurement needs. Adjust is sold through a sales-led process rather than instant self-serve sign-up, so the first step is a conversation about your setup.
Once onboarded, the technical work involves integrating the Adjust SDK into your iOS or Android app, defining the events you want to track, and connecting your ad network partners. After that, you configure dashboards and attribution settings so campaign data, conversions, and cohorts start flowing into reporting.