Hepsiburada is one of the marketplace giants in Turkey. Making their IPO on Nasdaq in July with a valuation of 3.9 billion, it became one of the country’s unicorns. Such a significant path of success brings ambitious growth targets as an agenda item. Hence, the company continues to heavily invest in increasing its registered user base. As they have reached a plateau in their investment in Google, Facebook, and other digital channels, Hepsiburada started to seek alternative channels for bringing new registrations and driving its figures further up.
That is where App Samurai came into the picture.