How Mobile Apps Can Win Halloween: Strategies That Actually Move KPIs
Halloween is a seasonal growth engine: users are primed to spend time, try themed content, and buy themed goods, and they expect experiences that match the mood. Whether you run a hyper-casual game, a streaming app, or an e-commerce app, thoughtfully designed Halloween initiatives can boost installs, session time, retention and revenue. Let’s break down […]
The Smart Marketer’s Guide to Building a Diverse UA Mix for Mobile Games
If you’re running user acquisition for a mobile game in 2025, you already know the drill; CPIs are rising, privacy changes have reshaped targeting, and the days of relying on a single “hero” channel are long gone. The good news? Growth is still possible. The studios winning today are the ones diversifying, blending traditional ad […]
Mobile Gaming Retargeting: The Ultimate Guide to Retargeting Your Mobile Game
Mobile gaming has become a highly competitive industry, with millions of games available in app stores. Mobile games are still resilient to the post-COVID atmosphere, but with the increasing CPI and the decreasing mobile game revenue, developers and marketers are looking for ways to improve user engagement and retention. Mobile gaming retargeting is one of […]
Mobile Game Soft Launch – Best Tips & Tricks
When it comes to launching a mobile game, there are a lot of factors to consider. But if you want to give your game the best chance for success, then a soft launch is the way to go. A soft launch is when you release your game in a limited market before releasing it worldwide. […]
The Ultimate Guide for CPM in Mobile Marketing
CPM stands for cost per mille, wherein ‘mille’ is the Latin word for thousand. Verily, CPM is a pricing model based on ad impressions where an advertiser pays a certain amount for each thousandth impression of their ad. This cost is usually based on a CPM rate, which outlines the cost of each CPM ad […]
Influencer Performance Marketing Campaigns Explained
AppSamurai has dedicated itself to availing the best forms of user acquisition to its users, the newest addition to its inventory: Influencer Performance Marketing. A form of acquiring users that has been molded from the ever-evolving media consumption habits of boomers, millennials and Gen Z’s. With this new format, advertisers are able to enhance their […]
5 Un-Interruptive In-App Marketing Strategies
If you want to monetize your app through certain in-app marketing strategies, there are several options available to you. While in-app marketing can be profitable and help you earn more revenue for your app, your efforts must not hinder the user experience. While many app publishers opt to sell ad space within their apps, the […]
12 Effective Mobile Marketing Strategies for Christmas
One of the best times of the year to market your app is around Christmas, which remains one of the biggest holidays of the year. If you’re not already engaging in mobile app Christmas marketing, you’re missing out on a huge opportunity to reach audiences and increase user engagement and sales. With the right Christmas […]