Playable Ads, Creative Testing, and Why Testing Volume Matters
Playable ads have become increasingly hard to ignore (especially on platforms like AppLovin) but many studios are still figuring out how to make them work at scale. We spoke with Tibor Szaszi of PlayableMaker about some of the questions UA teams wrestle with most: how often to refresh creatives, how closely a playable should mirror […]
LiveOps, Genre Innovation, and Monetization in Mobile Games
Game economics is more than monetization, it’s about understanding what players actually value, and why they pay. In this interview, Phillip Black shares his thinking on LiveOps cadence, the psychology behind F2P spending, and why most studios are running their A/B tests wrong. From the Innovator’s Dilemma in match-3 to the surprising truth behind a […]
Ad Strategy, Monetization, and First-Party Data in Mobile Games
Balancing revenue and player experience in mobile games is more complex than it seems. In this interview, Ezgi Doğan shares practical insights on interstitial ad settings, using unfilled ad inventory strategically, and turning first-party data into actionable monetization. From common technical pitfalls to emerging AI-driven personalization, her advice can help you optimize both retention and […]
Localization, Loyalty, and UA: How to Thrive in Japan’s Competitive App Market
Japan’s mobile market is a lucrative but complex puzzle for global developers. Why do so many well-funded apps fail to connect with local users? The answer lies in a strategy that goes far beyond simple translation. We spoke with mobile marketing expert Yu Nakamura to unpack what truly works in Japan. In this Q&A, Yu […]
Monetization, Retention, and the Marathon of Mobile Gaming
The mobile gaming industry has matured into one of the most competitive landscapes in digital business. With fewer new titles launching, legacy hits dominating the charts, and hundreds of games fighting to keep players hooked through fresh content drops, the question isn’t whether mobile gaming will continue to grow, but how developers and publishers can […]