Ad Strategy, Monetization, and First-Party Data in Mobile Games
Balancing revenue and player experience in mobile games is more complex than it seems. In this interview, Ezgi Doğan shares practical insights on interstitial ad settings, using unfilled ad inventory strategically, and turning first-party data into actionable monetization. From common technical pitfalls to emerging AI-driven personalization, her advice can help you optimize both retention and […]
Localization, Loyalty, and UA: How to Thrive in Japan’s Competitive App Market
Japan’s mobile market is a lucrative but complex puzzle for global developers. Why do so many well-funded apps fail to connect with local users? The answer lies in a strategy that goes far beyond simple translation. We spoke with mobile marketing expert Yu Nakamura to unpack what truly works in Japan. In this Q&A, Yu […]
Monetization, Retention, and the Marathon of Mobile Gaming
The mobile gaming industry has matured into one of the most competitive landscapes in digital business. With fewer new titles launching, legacy hits dominating the charts, and hundreds of games fighting to keep players hooked through fresh content drops, the question isn’t whether mobile gaming will continue to grow, but how developers and publishers can […]