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Everything about mobile marketing.
The Game Mechanics Players are Responding to Right Now
For designers and UA managers, the “mechanic” is no longer just a gameplay feature; it is the core of your...
Mobile Marketing Blog
Fraud in Rewarded UA: How to Detect It Early and Stop It at Scale
Mobile user acquisition fraud isn’t just an annoyance, it’s a significant financial burden on market...
AppSamurai 15 Jan 2026
Connected TV: Opportunities, Limitations and Where It Belongs in UA
Connected TV has moved well beyond its early “experimental” phase, but that doesn’t automatically ma...
Mobile App Marketing 18 Dec 2025
The Rise of Mobile Gaming in Vietnam: Insights for Developers and Marketers
Vietnam’s mobile gaming market is booming, and for game developers or UA teams looking to expand in ...
Mobile Marketing News & Trends 08 Dec 2025
What Happens After BFCM? A Practical Playbook for Retention and Revenue
Black Friday and Cyber Monday drive a huge spike in activity for mobile apps and games. Installs sur...
Mobile App Marketing 24 Nov 2025
How Mobile Apps Can Win Halloween: Strategies That Actually Move KPIs
Halloween is a seasonal growth engine: users are primed to spend time, try themed content, and buy t...
AppSamurai 24 Oct 2025
The Smart Marketer’s Guide to Building a Diverse UA Mix for Mobile Games
If you’re running user acquisition for a mobile game in 2025, you already know the drill; CPIs are r...
Mobile Marketing Strategies 20 Oct 2025
Retargeting in Mobile Gaming: How to Win Back Players and Boost LTV in 2025
Your studio just spent a fortune acquiring a new player. You celebrated as they downloaded your game...
AppSamurai 02 Oct 2025
Maximize LTV with Hybrid Monetization: Lessons from Top Mobile Games
Hybrid monetization isn’t just a trend — it’s a structural shift in mobile gaming. Recent industry d...
AppSamurai 22 Sep 2025
High-ARPU, High Potential: Why Japan Leads in Mobile Game Monetization
Japan has long punched above its weight in games. On mobile, it’s a masterclass in extracting value ...
Mobile App Monetization Articles 11 Sep 2025