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The Rise of Mobile Gaming in Vietnam: Insights for Developers and Marketers
Vietnam’s mobile gaming market is booming, and for game developers or UA teams looking to expand in APAC, it’s a...
Mobile Marketing Blog
What Happens After BFCM? A Practical Playbook for Retention and Revenue
Black Friday and Cyber Monday drive a huge spike in activity for mobile apps and games. Installs sur...
Mobile App Marketing 24 Nov 2025
How Mobile Apps Can Win Halloween: Strategies That Actually Move KPIs
Halloween is a seasonal growth engine: users are primed to spend time, try themed content, and buy t...
AppSamurai 24 Oct 2025
The Smart Marketer’s Guide to Building a Diverse UA Mix for Mobile Games
If you’re running user acquisition for a mobile game in 2025, you already know the drill; CPIs are r...
Mobile Marketing Strategies 20 Oct 2025
Retargeting in Mobile Gaming: How to Win Back Players and Boost LTV in 2025
Your studio just spent a fortune acquiring a new player. You celebrated as they downloaded your game...
AppSamurai 02 Oct 2025
Maximize LTV with Hybrid Monetization: Lessons from Top Mobile Games
Hybrid monetization isn’t just a trend — it’s a structural shift in mobile gaming. Recent industry d...
AppSamurai 22 Sep 2025
High-ARPU, High Potential: Why Japan Leads in Mobile Game Monetization
Japan has long punched above its weight in games. On mobile, it’s a masterclass in extracting value ...
Mobile App Monetization Articles 11 Sep 2025
Probabilistic Attribution Explained: What It Is, How It Works, and Why It’s Still Useful
Probabilistic attribution has faced increased scrutiny and restrictions, but it hasn’t disappe...
AppSamurai 08 Aug 2025
How Creative Optimization Fuels Programmatic Ad Success in 2025
In 2025, we’re witnessing a creative renaissance in mobile advertising. While programmatic used to b...
Mobile Advertising 14 Jul 2025
Mobile Gaming in Asia: A Dive into Japan, South Korea & SEA
From Tokyo to Seoul to Jakarta, Asia continues to define the future of mobile gaming. Mature, moneti...
Mobile Game Marketing 26 Jun 2025