Connected TV: Opportunities, Limitations and Where It Belongs in UA
Connected TV has moved well beyond its early “experimental” phase, but that doesn’t automatically make it a performance channel for every mobile app. As streaming becomes the default way people consume long-form content, CTV is attracting growing interest from mobile marketers looking for incremental reach and stronger brand presence beyond crowded mobile feeds. At the […]
The Rise of Mobile Gaming in Vietnam: Insights for Developers and Marketers
Vietnam’s mobile gaming market is booming, and for game developers or UA teams looking to expand in APAC, it’s a window you don’t want to miss. The combination of a young, digital-native population; rising smartphone and internet penetration; and evolving monetization and marketing dynamics makes Vietnam a hotspot for growth. Here’s a breakdown of what’s […]
Ad Strategy, Monetization, and First-Party Data in Mobile Games
Balancing revenue and player experience in mobile games is more complex than it seems. In this interview, Ezgi Doğan shares practical insights on interstitial ad settings, using unfilled ad inventory strategically, and turning first-party data into actionable monetization. From common technical pitfalls to emerging AI-driven personalization, her advice can help you optimize both retention and […]
What Happens After BFCM? A Practical Playbook for Retention and Revenue
Black Friday and Cyber Monday drive a huge spike in activity for mobile apps and games. Installs surge, ad spend climbs, and conversion intent is higher than almost any other moment in the year. But the real question isn’t just acquiring users, it’s keeping them. BFCM users often come for a deal or a seasonal […]
Balancing Data, Creativity, and Profit in the 2025 Mobile Gaming Market
In 2025, the mobile gaming market is rewarding agility more than ever. Rising CPIs, shifting player behavior, and genre fatigue are forcing studios to rethink how they build, monetize, and scale. Gökhan Uzmez, mobile growth expert and game design consultant, shares why “old-school” fundamentals still outperform flashy strategies and how smart studios can adapt before […]
How Mobile Apps Can Win Halloween: Strategies That Actually Move KPIs
Halloween is a seasonal growth engine: users are primed to spend time, try themed content, and buy themed goods, and they expect experiences that match the mood. Whether you run a hyper-casual game, a streaming app, or an e-commerce app, thoughtfully designed Halloween initiatives can boost installs, session time, retention and revenue. Let’s break down […]
The Smart Marketer’s Guide to Building a Diverse UA Mix for Mobile Games
If you’re running user acquisition for a mobile game in 2025, you already know the drill; CPIs are rising, privacy changes have reshaped targeting, and the days of relying on a single “hero” channel are long gone. The good news? Growth is still possible. The studios winning today are the ones diversifying, blending traditional ad […]
Retargeting in Mobile Gaming: How to Win Back Players and Boost LTV in 2025
Your studio just spent a fortune acquiring a new player. You celebrated as they downloaded your game, completed the tutorial, and played for a solid 20 minutes. The next day? Silence. Day three? Nothing. Sound familiar? It’s the multi-billion-dollar heartbreak of the mobile gaming industry. UA costs are rising, yet player churn remains brutally high. […]
Localization, Loyalty, and UA: How to Thrive in Japan’s Competitive App Market
Japan’s mobile market is a lucrative but complex puzzle for global developers. Why do so many well-funded apps fail to connect with local users? The answer lies in a strategy that goes far beyond simple translation. We spoke with mobile marketing expert Yu Nakamura to unpack what truly works in Japan. In this Q&A, Yu […]
Maximize LTV with Hybrid Monetization: Lessons from Top Mobile Games
Hybrid monetization isn’t just a trend — it’s a structural shift in mobile gaming. Recent industry data reveals that nearly 72% of developers now combine multiple revenue streams, moving beyond the binary choice of IAP or IAA. This pivot reflects a growing sophistication in understanding player behavior: not every user will pay, but every user […]
Monetization, Retention, and the Marathon of Mobile Gaming
The mobile gaming industry has matured into one of the most competitive landscapes in digital business. With fewer new titles launching, legacy hits dominating the charts, and hundreds of games fighting to keep players hooked through fresh content drops, the question isn’t whether mobile gaming will continue to grow, but how developers and publishers can […]
From LiveOps to UA Financing: What’s Next for Mobile Gaming?
AppSamurai: A recent report you shared shows a 10% jump in in-game events in just one quarter. How do you see this acceleration shaping player engagement, and is there a tipping point where LiveOps becomes too much? Ömer Yakabağı: The 10% jump in LiveOps isn’t just a stat, it’s proof that mobile gaming has fully […]