Attribution Models in Mobile User Acquisition
When it comes to mobile marketing, where every click and tap matters and understanding your users’ journey might be similar to solving a complex puzzle. Attribution models lie at the heart of this puzzle – they are the key to unlocking insights into user behavior, optimizing marketing strategies, and ensuring app success. Let’s explore the […]
Valentine’s Day App Marketing: 10 Tips That Actually Work
Valentine’s Day isn’t just about romance—it’s a golden opportunity for apps to shine. With February 14th just a few days away, it’s time to amplify your app marketing efforts to improve visibility and engagement. To help you make the most of Valentine’s Day marketing in 2024, we’ve compiled 10 actionable tips to boost your app’s […]
Rewarded Playtime for Mobile Games: Extend Gameplay, Elevate LTV, and Boost Earnings
Developers in the dynamic field of mobile gaming are constantly looking for innovative strategies to captivate players and drive substantial revenue. AppSamurai’s Rewarded Playtime model, also known as Play-2-Earn, offers a multifaceted approach to extend gameplay, increase lifetime value (LTV), and improve earnings. Here’s how this revolutionary model turns players into champions while maximizing the […]
Header Bidding vs. Programmatic Waterfall: The Dynamic Landscape of Programmatic Advertising
Programmatic advertising has reshaped the digital advertising landscape by automating ad inventory buying and selling. As a result of this evolution from traditional ad-buying methods, digital marketing strategies have become more efficient, precise, and data-driven.In this blog post, we’ll dive into header bidding and waterfall, explaining their system, advantages and disadvantages, and best practices. Read […]
Casual Games User Acquisition: Proven Strategies to Boost Your Player Base
Here is your casual games acquisition guide! Casual games saw a 56% increase in downloads in 2022 when compared to 2021, and without a strong user acquisition strategy, even the most exceptional ones may go unnoticed in the sea of mobile games. This blog post explores the importance of user acquisition in casual games, explains […]
Click Spamming in Mobile Game User Acquisition: How to avoid?
Mobile gaming has revolutionized the entertainment industry, as well as the user acquisition ecosystem with millions of users engaging in various games and applications every day. However, behind the scenes of this booming market lies a challenge for user acquisition managers – click spamming. In this blog post, we delve into the world of click […]
What Is OEM & What Opportunities Does It Have for Mobile Marketers?
App Discovery (OEM) is becoming increasingly significant in mobile marketing and publishing. Despite being essential for app owners, many people may not know the entire concept. What exactly is an OEM, and why is it relevant to mobile marketers? Let’s dive in! What Is App Discovery (OEM)? The word OEM is an abbreviation and stands […]
In-Game Advertising: The Ultimate Guide for 2023
In gaming, in-game advertising has become an increasingly important aspect for game developers and marketers. In-game advertising refers to the placement of advertisements within mobile games. These ads can take various forms and in this blog post, we will dive into the different types of in-game advertising, their advantages and disadvantages, best practices, metrics to […]
What is Postback? – Understanding the Concept of Postback URL
In digital marketing, a postback is a crucial tool for tracking conversions and optimizing advertising campaigns. Postback enables advertisers to track user behavior and measure the effectiveness of their advertising efforts. In this blog post, we will explore the concept of postback, its different types, and how postback URLs can be used to track conversions […]
What is App Conversion Rate Optimization and How to Improve CRO?
Conversion Rate Optimization (CRO) is critical to any successful digital strategy, especially in the mobile app landscape. But what is Conversion Rate Optimization? Simply put, CRO is the systematic process of increasing the percentage of app users who take a desired action, such as purchasing or completing a registration form. This process involves understanding user […]
What is K-Factor for Apps and How to Calculate?
K-Factor is a metric used to measure the virality of a mobile app. It is used to track how many new users an existing user brings in; the higher the K-Factor, the more viral an app is. In medicine, the term was initially coined to determine and measure how quickly a virus spreads; one can […]
Android App Promotion & Marketing: 12 Proven Strategies to Skyrocket Your Growth
Standing out in the Google Play Store’s sea of 3.5+ million apps requires more than just building a great Android application—it demands strategic promotion. This comprehensive guide provides battle-tested tactics for marketing your Android app effectively in 2024, covering both free and paid approaches to maximize visibility, downloads, and revenue. Whether you’re an independent developer […]