The mobile gaming industry has evolved into a global phenomenon, drawing players from a wide variety of cultures and regions. Localization plays an essential role...
With millions of apps in app stores, creating an app that stands out and attracts users is increasingly challenging. Understanding user behavior in your mobile...
In today’s world, industries are becoming more reliant on the need for data between parties. Consequently, data clean rooms are quickly becoming increasingly popular, especially...
CPM stands for cost per mille, wherein ‘mille’ is the Latin word for thousand. Verily, CPM is a pricing model based on ad impressions where...
When advertising an app of any kind, one of the most effective marketing tools available is influencer marketing. This channel is becoming increasingly popular among...
If you're looking for ways to keep users consistently engaged with your app and maximize retention, rewarded video ads are a great way to do...
For retail-based businesses and others, it's important to have a deep understanding of a specific target audience. Without identifying your target brand audience, companies are...
If you want to increase brand recognition, continually build your brand persona, and boost customer engagement with your brand, it's often necessary to make updates...
Developers and business owners want to make money from their apps to ensure they generate a profit. With so many ways to monetize apps, it...