Game Localization Unleashed: Mastering the Art of Adapting Mobile Games
The mobile gaming industry has evolved into a global phenomenon, drawing players from a wide variety of cultures and regions. Localization plays an essential role in the success of mobile game developers who strive to conquer international markets. There is more to game localization than merely translating the words; cultural nuances, player preferences, and regional […]
In-App Events: Understanding How to Track User Behavior in Your Mobile App
With millions of apps in app stores, creating an app that stands out and attracts users is increasingly challenging. Understanding user behavior in your mobile app is crucial to improving its performance and user experience. In-app events are a valuable tool for tracking user behavior in your app. This blog post will explore what in-app […]
Implementing a Data Clean Room in Your App Marketing Strategy
In today’s world, industries are becoming more reliant on the need for data between parties. Consequently, data clean rooms are quickly becoming increasingly popular, especially in the app marketing space. By utilizing a data clean room, app marketers can, both, ensure that their data is secure and easily shareable with advertisers or publishers for collaboration. […]
The Ultimate Guide for CPM in Mobile Marketing
CPM stands for cost per mille, wherein ‘mille’ is the Latin word for thousand. Verily, CPM is a pricing model based on ad impressions where an advertiser pays a certain amount for each thousandth impression of their ad. This cost is usually based on a CPM rate, which outlines the cost of each CPM ad […]
A Guide to Influencer Marketing and Its Role in App Advertising
When advertising an app of any kind, one of the most effective marketing tools available is influencer marketing. This channel is becoming increasingly popular among app owners and developers, along with many other types of businesses that want to expand their reach. According to one survey of 5,000 professionals, 90% of respondents found influencer marketing […]
11 Ways to Make Rewarded Videos for In-App Revenue More Appealing to Users
If you’re looking for ways to keep users consistently engaged with your app and maximize retention, rewarded video ads are a great way to do so. Rewarded videos enable users to receive certain in-app rewards by viewing a short video ad for a set amount of time. Depending on the reward and the types of […]
Finding Your Target Brand Audience
For retail-based businesses and others, it’s important to have a deep understanding of a specific target audience. Without identifying your target brand audience, companies are likely to create more generic advertising and marketing campaigns that don’t resonate with prospects. If you can take the time to learn about who your audience is and what they […]
How to Promote App Updates and Rebrands
If you want to increase brand recognition, continually build your brand persona, and boost customer engagement with your brand, it’s often necessary to make updates or rebrand your app. Periodic updates and rebrands can help ensure your app is at its best and that your brand develops into an industry leader. While updates and rebrands […]
6 Strategies That Are Proven to Monetize Apps Without Aggravating Audiences
Developers and business owners want to make money from their apps to ensure they generate a profit. With so many ways to monetize apps, it can be difficult to choose the right monetization strategy, but the fact is that each comes with its own unique benefits and applications. Some strategies will work better than others, […]