Mobile User Acquisition: The Definitive Guide for 2025
Mobile user acquisition has become integral to any app’s business strategy. The growing number of mobile users makes it imperative for businesses to have a solid strategy for acquiring and retaining them. This comprehensive guide covers the fundamentals, advanced techniques, and data-driven approaches that can transform your acquisition efforts from mediocre to exceptional. What is […]
A Comprehensive Guide to App Marketing in 2025
Last updated: May 2025 Executive Summary The mobile app market continues to evolve at a breakneck pace, with global app revenue projected to reach $935 billion by the end of 2025. As competition intensifies across both app stores, successful marketing requires a sophisticated blend of technical expertise, creative strategy, and data-driven optimization. This comprehensive guide […]
How Much Money Do Mobile Games Make Per Ad?
In the past few years, the mobile gaming industry has soared to unprecedented heights, capturing the attention of millions of players worldwide. And the question is, “How much money do mobile games make per ad?” The mobile gaming industry has evolved beyond the realm of entertainment to become a lucrative business. Today, we’ll explore mobile […]
Mobile Game Publishers List: A Comprehensive Guide for Developers
The mobile game publisher plays an essential role in transforming mere concepts into viral sensations in the exhilarating world of mobile gaming. The comprehensive guide offers a guide to navigating the intricate web of publishers, opportunities, and insights that shape the vibrant mobile gaming industry for developers, marketers, and enthusiasts alike. Let’s get into it! […]
How to Create a Seamless UI/UX in Mobile Games?
Mobile games come in all shapes and sizes- whether it’s a simple match game like Zen Match or a multiplayer battle game like Brawl Stars, they are loved by so many players thanks to the fantastic user experience they provide, which UI/UX design is a part of. An intuitive and visually appealing UI/UX design can […]
Time-Based Rewards: The Ultimate Engagement Strategy for Mobile Games
Time-Based Rewards ultimate guide is ready! Competition continues in the mobile gaming industry, and customer engagement has become essential for long-term success! Many apps have turned to loyalty programs to encourage repeat business and build a strong customer base. One effective loyalty strategy that has gained popularity in recent years is time-based rewards. Time flies […]
How to Make Money Through Affiliate Marketing
The digital economy has transformed how we generate income, with affiliate marketing emerging as one of the most accessible and scalable business models in 2025. With global affiliate marketing spending projected to reach $13 billion this year—a 10.1% increase from 2023—there’s never been a better time to enter this lucrative field. This comprehensive guide provides […]
Effective User Acquisition Strategies for Hyper-Casual Games
The mobile gaming industry is constantly evolving and growing, and hyper-casual games are one of the most popular genres right now. Hyper-casual games are simple, easy to learn and play, and require minimal user input. They are designed to be highly addictive and fun, and have been incredibly successful in terms of monetization, user acquisition […]
A Beginner’s Guide to DSP – The Mobile Marketing Champion
The acronym DSP stands for Demand Side Platform. It is a software platform that allows mobile advertisers to buy ad inventory from a multitude of publishers in real-time. DSPs tend to be very efficient and effective tools in helping mobile marketers hit their user acquisition targets. How does a DSP work? They function by maintaining […]
5 Un-Interruptive In-App Marketing Strategies
If you want to monetize your app through certain in-app marketing strategies, there are several options available to you. While in-app marketing can be profitable and help you earn more revenue for your app, your efforts must not hinder the user experience. While many app publishers opt to sell ad space within their apps, the […]
8 Rewarded Campaign Strategies That Backfire on Long-Term Customer Growth
Rewarded ad campaigns can be a great way to increase user engagement and retention, but you must use these campaigns the right way. Rewarded campaigns offer numerous benefits when properly implemented. However, they can easily backfire if you don’t follow the best practices in place for them. If you use the wrong strategies, you might […]
The Best Tips for App Store Pricing
When launching a new app, one of the biggest considerations is app store pricing. If you don’t appropriately price your app, you’re likely to minimize profits and even turn users away from your app entirely, regardless of the quality of the app. However, you might be unsure about how to approach app store pricing and […]