If you want to monetize your app through certain in-app marketing strategies, there are several options available to you. While in-app marketing can be profitable...
SKAdNetwork, also known as StoreKit Ad Network or SKAN, is integral for measuring ad activity. It's also crucial for maintaining users' privacy. With the new...
Mobile ad fraud is one of the biggest problems in the advertising industry. It's a type of fraud that exploits ad technology to maliciously attack...
The nature of mobile games continues to evolve each year, and Facebook's recent rebranding to Meta is likely to have a significant impact on the...
Ever since Facebook's announcement about its rebranding into Meta and the introduction of the concept of the Metaverse, many people have been curious as to...
If you're looking for ways to keep users consistently engaged with your app and maximize retention, rewarded video ads are a great way to do...
Rewarded ad campaigns can be a great way to increase user engagement and retention, but you must use these campaigns the right way. Rewarded campaigns...
Businesses today need good mobile marketing to complement other marketing efforts and get the most from their ventures. As more and more people use their...
Easter 2022: How to Position Your App for the Holiday For app owners, the Easter holiday offers plenty of opportunities to increase user acquisition and retention....
After having successfully run countless rewarded campaigns for clients around the globe, our team realised that the idea of rewarded campaigns is yet to be...