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When it comes to advertising mobile applications, there’s more than one way to skin the proverbial cat. One can find ads when browsing using a smartphone’s browser and also come across them when using smartphone applications as well. What is the difference between these two types of advertising? Does one reign supreme over the other?Read more

If you’re familiar with any of the giant triple-A game studios of the world, you might have heard this phrase being tossed around: “Games as a Service”. Why are games now being viewed as a service? What happened to the good old-fashioned style of walking into a store, liking the cover art or the excerptRead more