Stay ahead in AdTech with expert insights, real growth stories, and strategies.
Ezgi Doğan dives into mobile game monetization, covering why standard ad templates aren’t always optimal, how unfilled inventory can become a strategic asset, and how first-party data can unlock revenue opportunities. She also highlights common technical pitfalls and the growing role of personalized, AI-driven ad experiences.
Ezgi Doğan
Product/Game Monetization Consultant
Rising CPIs and shifting player trends are reshaping mobile gaming. Growth expert Gökhan Uzmez explains why sticking to fundamentals — smart UA, solid design, and data-driven creativity — still beats flashy strategies in 2025.
Gökhan Üzmez
Game Consultant
Japan remains one of the most unique and competitive app markets in the world. Yu Nakamura breaks down what truly drives success from deep cultural localization and seasonal events to evolving UA tactics and the rise of rewarded ads.
Yu Nakamura
CEO @ PathTech
What separates the top mobile games from the rest? In this AdTech Leaders’ Insights feature, Mariusz Gąsiewski breaks down the state of the industry and the key strategies shaping its future.
Mariusz Gąsiewski
CEE Mobile Gaming and Apps Lead @ Google
What does it take to win in today’s mobile gaming market? In this second AdTech Leaders’ Insights issue, we chat with Ömer Yakabağı about what’s really driving mobile gaming growth- from smarter LiveOps and data-driven creatives to blurred genre lines and the new economics of UA.
Omer Yakabagi
Founder @ Gamigion
In this first AdTech Leaders’ Insights issue, we talk with TapNation’s Ecem Calban about three years of collaboration with AppSamurai, driving over 20M installs, testing new channels, and building a hybrid UA strategy that scales globally.
Ecem Calban
User Acquisition Manager @ TapNation
