xAd is a mobile ad network that focuses primarily on providing location-based advertising solutions for publishers and advertisers, ensuring that ads are delivered to the right users at the right time and in the right place. For local businesses, xAd offers locally targeted search solutions, as well as access to a local mobile network for in-app ads. xAd claims national brands benefit from nearly 30 levels of advanced targeting, which help optimise search and display solutions and ensure that users can engage with a brand at a branch level.
As well as benefiting brands and businesses by generating local traffic, xAd also provides developers with more relevant local advertising options enabling them to monetize via clicks, calls and maps. The network also provides mobile optimisation solutions for landing pages and mobile websites.
- SmartLocation™ and SmartFencing™ enable advertisers to achieve campaign-specific goals with location type and audience segment options
- Ad formats supported include Rich Media, banners, dynamic location overlays, search display ads and location landing pages
- xAd Smart Creative™ enables the creation of dynamic and flexible ads that can change based on user information (location, time of day etc)