Attention, Android app owners! This is a useful guide with tips and tricks on how to promote your app. Even if many of them are standalone strategies we strongly recommend you follow all the techniques listed below. Don’t worry about the costs; some of them are free to implement but priceless when you think about the results obtained. The condition is to follow the best practices, of course. Here is a great resource on how to promote your android app to stand out in free and paid advertising ways.
9 Great Ways To Promote An Android App
In case you are one of our readers you will recognize some of the advice shared in this article focused on increasing the visibility of your app, but we gathered them here for a better understanding of the process.
1. Follow Android Design Principles
Let’s start by reminding you that a great marketing campaign begins during the development stage and a well-designed app is crucial if you want to offer an amazing experience for your customers. If you want to know how to promote android app, starting at the beginning would be beneficial. Luckily, Google has detailed documentation on Material Design and it is a smart move to study the entire tutorial for creating the effects of paper and ink. Moreover, pay attention to the necessary elements for designing a perfect mobile app UI previously discussed on our blog.
2. Set Up Android Beta Testing
The other day we talked about why you must test your app before launching it. And we agreed that there is no way around it. Plus, it is very easy to make sure that your app is ready to meet its target audience. Imagine an app without bugs focused on users’ needs and impressing early adopters. That’s how your app should look like and if you want this type of result then we invite you to study how to run a Google Play Beta Test.
3. Enable Feedback Channels
Although trying to discover your customers’ opinions is part of the previous strategy we highlight it as a separate technique because asking users to share their feedback about the app should be a permanent concern during the creation process, when you launch the app and even after for minimizing the churn rate. While you can take advantage of the most popular feedback channels remember that the secret behind Slack’s success is the relationship built with its customers and the proof that they care about users’ interests.
4. Make Good Use Of ASO
You probably know by now how crucial is to optimize your app store page. But in case it is not clear enough, look at what you need to do. Go to Google Play Store and insert your app’s name in the search field. Did you find it easy? If “No” then you must focus on adding relevant keywords in the app title and app description. The next step is to put yourself in customers’ shoes and to look at your app’s presentation from their point of view. Is the app icon so intriguing that makes you want to discover the app? If the answer is negative then you have to understand how to design a compelling app icon. After that, take a look at the app title and make sure that it is shorter than 30 characters but it still represents the app’s core function or your brand (or both). Be careful to add only high-quality screenshots and maybe a preview video would be a good fit for your strategy. The final element is an intriguing app description and if you don’t know how to handle it then you will be glad to discover the best tips for writing amazing app store descriptions. That is all. Now let’s move on to the next important element on our agenda.
5. Use Social Media Marketing
Social media is an endless source of loyal users. With platforms such as Instagram and TikTok becoming more and more popular each day, social media has become the new search engine for users. They give great importance to brands’ social media presence and what users think about the brand. UGC (User Generated Content) acts as a crucial way to promote your app and reach more users. So, make sure to establish a strong online presence, and focus your strategy on quality, not on quantity. At the same time don’t forget the benefits of deep linking. Our useful folder with articles about social media advertising will inspire you to create the most amazing campaigns for your app.
6. Social Media Influencers are Stronger Than Ever
Another benefit of social media channels is that there are plenty of experts who can help you to promote your app. It’s a solid strategy to promote your app in collaboration with influencers who impress millions of people on a daily basis, but you should do comprehensive research on their audiences, content, and credibility. Otherwise, you might not get the results you want.
7. Connect With Your Community
Nowadays, (especially with the emergence of NFT projects) communities and community-focused thinking have become very important in almost every field of work. Whether you have a small or a big community of users, its essential to connect, and include them in your journey. You can use channels like Discord, Telegram, or Twitter to gather your community, create word-of-mouth and build trust.
8. Don’t Avoid PR
Saying yes to the press should be a part of your promotion strategy. You can use a variety of digital publications, streaming services, or podcasts to boost the word-of-mouth you generate through social media and other channels. Try to look for PR outlets that will draw your audience in addition to platforms that focus primarily on the mobile app market. Imagine you have a food and beverage app. Being featured in a food magazine or other platforms for food enthusiasts might be good exposure.
9. Create Referral Campaigns
Now that you managed to provide the app required by your users you have to make sure that they share it with the rest of the people on this planet. Building an app referral program is what you need when you are sure that a great number of your customers are happy with your product.
FINAL THOUGHTS
We highlighted here some of the main elements essential for creating an impressive marketing campaign for your Android app. Analyze them and try to understand the necessity of each step when you want to convince your users about the value of your work.