Mobile marketing is simply a marketing practice which is conducted on mobile devices. Giving marketers an ability to reach customers through push notifications and in-app messages everywhere, is the biggest advantage and difference of it. It has become a necessity for marketers to adapt their effort toward the mobile arena because of the growth of smartphone and tablet usage. The most important reason to develop a new marketing phenomenon, is the differences between desktop behavior and mobile behavior. Do you wonder how you can distinguish them from each other basically?