Mobile Marketing News Of The Week: October 28 – November 4

It was a week full of goodies for everybody, but it isn’t over yet! Now we will check out the most important news from mobile marketing so, stay with us because it will be worthwhile!

Apple Services Bring More Money Than Most Of Apple Products

The Verge analyzed Apple’s fourth-quarter revenue results and one of the main observations is that services like Apple Music, iCloud and Apple Pay saw a more important growth than some products such as iPad, AirPods, Apple Tv, Apple Watch, iPod Touch, and Beats. The value received from these services was $8.5 billion in Q4. According to the same source, the number of downloads and the amount of time spent in the App Store has increased due to the improvements added to Apple’s app market. If we made you curious, just read the entire article for discovering other interesting insights.

Image Source: https://www.theverge.com/2017/11/2/16600324/apple-q4-2017-earnings-services-growth-record-apple-music-icloud-pay-app-store

Ad Fraud Is China’s Biggest Concern In Mobile Marketing

The Drum shared details from a conversation with Ronen Mense, VP of AppsFlyer Asia who said that the major concern of mobile marketers in China is ad fraud. There are many reasons for this problem but the biggest would be the lack of measurement tools and the Android market. Better saying, the fact that advertisers don’t pay too much attention to attribution services and the existence of too many alternative app stores generate this situation. If these issues will be minimized, China represents a very valuable emerging market due to the fact that 95% of internet users are mobile users. We recommend you to read the article for a better understanding of mobile landscape in this zone.

Image Source: http://www.thedrum.com/news/2017/10/31/ad-fraud-remains-biggest-challenge-mobile-marketers-china

Samsung Get Record Revenues With Chip Business

TechCrunch published an article that describes the astonishing numbers from Samsung’s Q3 report. The company from Korea reveals that a big part of its $55.18 billion revenue comes from components produced for many types of electronics. Even though its smartphones are the best sold worldwide, the harsh competition and the high price of materials continue to be the main problems for Samsung. For the future, the company forecasts “increased sales of flexible OLED panels”.

Image Source: https://techcrunch.com/2017/10/30/samsung-posts-another-record-profit/

Facebook Is Increasing Ad Transparency Controls

Facebook will be testing in Canada a new feature, called “View Ads” which will allow users to see the ads from a certain Page on Facebook, Instagram,and Messenger. The service will be available next summer for the customers in the United States. Moreover, political advertisers will have to confirm their identity. After that, they will need to add a “Paid for by” disclosure. A machine learning system will be created for detecting political ads. More details are revealed by Mobile Marketing Magazine.

Image Source: http://mobilemarketingmagazine.com/facebook-ad-transparency-political-advertiser-verify-elections

Instagram Stories And Whatsapp Status Overtake Snapchat Stories

We continue with sad news for Snapchat fans and great news for Instagram and Whatsapp adepts. Instagram Stories and Whatsapp Status gather together 300 million daily active users while Snapchat has only 173 million daily active users. These results were announced on Facebook’s Q3 earnings report as you can read in TechCrunch. It appears that Mark Zuckerberg focuses his strategy on helping users to stay in touch with family and friends because he knows how beneficial this aspect is for them.

Image Source: https://techcrunch.com/2017/11/01/instagram-whatsapp-vs-snapchat/

YouTube Updated Its Advertising Algorithm

Mobile Marketing Magazine highlights the efforts made by YouTube for helping creators to monetize their products. A machine learning algorithm applies icons on videos according to their monetization level; green for the fully monetized ones and yellow for those with limited ads or without ads. Another feature refers to the manually reviewed videos as YouTube team promises a 30 percent reduction in the number of videos which receive limited ads.

Image Source: http://mobilemarketingmagazine.com/youtube-advertising-algorithm-update

eBay Has Launched AI – Powered Search Tools

Two image – recognition tools powered by Artificial Intelligence technology impresses eBay users. The first one is available only on Android devices and it is called Find It On eBay. It allows customers to share an image with a product found on any website or social network and the auction company will display a list with similar items. The second one, Image Search which is available on both iOS and Android, makes it easy for users to take a picture with the in – app camera and to discover on eBay a product like the one in the image. More on that is shared by Mobile Marketing Magazine.

Image Source: http://mobilemarketingmagazine.com/ebay-find-it-on-image-search-ai-visual-search

Duolingo’s Product Manager Explained Their Success Key

During Canvas conference, Zan Gilani, associate product manager at Duolingo, revealed the secret of the language education platform’s success. And that is … gamification. Well, for our readers this strategy isn’t a secret anymore since we often talk about its benefits and we keep giving you examples of great apps that offer an amazing experience for their customers with those elements inspired by games, like setting specific goals, keeping track of their progress, making the app a habit and rewarding them for their effort. More information you will find in the article published by The Drum.

Image Source: http://www.thedrum.com/news/2017/10/26/gamification-the-key-duolingo-success-says-product-manager-gilani-canvas-conference

Bonus Read: The What And Hows Of Instagram App Install Stories

Instagram Stories Ads is the new service provided by Instagram which can help you to promote your product. In case you want to acquire more users for your app, App Install option is what you need when you create a campaign. We published a useful guide for all app owners who want to know more about this tool. It is really a good opportunity for attracting many new customers and to engage them with high quality pictures and videos when they are connected with their friends on Instagram Stories.

Image Source: https://www.facebook.com/business/ads-guide/app-installs/instagram-stories

Final Thoughts

Some useful ideas to remember:

  • Apple services generate more revenue than Apple products.
  • The biggest challenge faced by mobile marketers in China is ad fraud.
  • Amazing revenues for Samsung generated by chip business.
  • Facebook will test “View Ads” feature for next year’s elections.
  • Instagram Stories and Whatsapp Status gathers almost double daily active users than Snapchat Stories.
  • YouTube improves its advertising system.
  • New image – recognition tools help users to find the wanted products on eBay.
  • The secret weapon of Duolingo is gamification.
  • Instagram Stories Ads can be a great tool when you want to acquire new users for your app.

Have a great weekend!

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