Mobile Marketing News Of The Week: October 21 – 28

What can we say? App Samurai started to look like a chest full of gold. But before giving you more details, we should go through the latest events from mobile marketing world. So, let’s begin!

Now You Can Easily Buy A Car On Facebook

Are you tired of your old car and you need a vehicle that matches your new lifestyle? Then Facebook could be the solution for your problem. We just read on The Verge that the giant social network announced some interesting partnerships with auto dealership listing sites like Edmunds, Cars.com, Auction123, CDK Global or SocialDealer. These associations come as a response to users’ behavior since the launch of Facebook Marketplace, a year ago. Customers were very interested in buying and selling cars. Therefore, they can compare prices with the values displayed on Kelley Blue Book and to use special filters according to their preferences. Moreover they can discuss details about the transactions through Messenger. The service is free but nothing stops Facebook to create advertising opportunities for the ones who want to sell their cars faster.

Image Source: https://www.theverge.com/2017/10/26/16550350/facebook-marketplace-used-car-sales-partnerships

Latest Developer Preview Of Android Oreo 8.1 Has Been Announced

Google just released the latest developer preview for Android Oreo 8.1 which will be launched in December. This new version doesn’t bring many novelties except something that everyone has been waiting for, the logo with a cookie, instead of the letter ”O”. Additionally Android Oreo 8.1 will activate Pixel Visual Core system – on – a – chip which is hidden into the new Pixel smartphones. In order to test it you should enroll your device in the Android Beta Program or to install a system image and to flash it to your device. More information you will find on the official page created for Android developers.

Image Source: https://developer.android.com/preview/overview.html

Google Launched A New Payment Service For Android

The new payment system from Google will allow users to complete their purchases faster after they access a card associated with their Google account and they enter a security code. This is happening due to the Google Payment API released in May for a restrictive number of users. Now the service is available for everybody. “Pay with Google” is free and it requires just a few lines of code. This way customers save time and more important they don’t have to remember all the necessary information whenever they want to make a payment. All these advantages are highlighted by VentureBeat.

Image Source: https://venturebeat.com/2017/10/23/google-rolls-out-new-mobile-payment-service-to-expedite-checkouts-on-android/

Global App Revenue Reached Record Levels

App owners, let us say that you are doing a great job! According to the report recently released by AppAnnie app revenue reached the record of almost $17 billion. Studying the growth in the third quarter of this year, the famous firm noticed that the results come from emerging markets like China and South Korea. As expected Apple is the leader when it comes to consumer spend. On the other hand, Android devices win the battle for the number of downloads especially in India where 2 times more users installed new apps. In fact, the total number of installs for both markets was nearly 26 billion. You can read all the details on TechCrunch.

Image Source: https://techcrunch.com/2017/10/23/global-app-revenue-and-downloads-hit-record-levels-in-q3/

“App Of The Day” Feature Incredibly Boosts Downloads

Apptopia released a report where it shows the results obtained by the apps featured in the “App Of The Day”. After studying this category from Apple App Store during a month the numbers are amazing for both apps and games. It appears that users prefer weekdays for downloading new creations and they are looking for the non – paid ones. Another interesting observation is that people install more apps than games. As you can see the difference is not small: 1,747% for apps and 792% for games. You will find more useful insights in the blog post published this week.

Image Source: https://blog.apptopia.com/new-app-stores-app-of-the-day-gets-an-average-download-boost-of-1747

Now You Can Look Closer To The Instagram With The “Superzoom” Effect

Because Halloween is right around the corner you should take advantage of the new features released by Instagram. The most important is Superzoom which allows users to obtain a theatrical effect if they tap on this button while they create a video. And don’t forget about sound! After you are happy with the result you can share it on Stories and to observe your friends’ reaction. Other improvements are 5 more filters and a new sticker set. So, it becomes easier to impress all the people you know with special videos even if you are not an expert. All these thanks to Instagram! You will find more information in The Next Web.

Image Source: https://thenextweb.com/apps/2017/10/26/instagram-adds-melodramatic-superzoom-effect-stories/

Bonus Read: $1000 Treat To Boo!st App Installs During Halloween!

Okay, that is a little trick because we don’t have an article for you, as we usually do here. We just want to prevent all of you that we will attack you with another great treat of $1000 free ad credit. Moreover, we have 2 rewards with $500 value for other 2 developers. Beware! Because on Halloween Night we will announce the winners! Until then you can find all the clues for the procedure on the official page of the campaign. And meanwhile you probably want to enter our new contest where we offer 4 tickets to Madrid Mobile Summit 2017! What are you waiting for? Complete those simple forms, share the pages on Twitter and take our prizes!

Final Thoughts

And now, a short summary before going back to your Halloween preparations:

  • If you need a car then you should try Facebook Marketplace;
  • Or maybe you are curious to discover the latest preview for Android Oreo 8.1;
  • You will be happy to know that Pay with Google helps you to complete your purchases a lot faster;
  • Be amazed by the app revenue recorded in Q3;
  • Being featured in App Of The Day represents an important boost for both apps and games;
  • You should definitely try Superzoom on Instagram;
  • Don’t forget about our remarkable campaigns!

Have an amazing weekend!

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