Mobile Marketing News of the Week: November 5- 11

It is very hard to follow important news and updates on mobile marketing if you, as an indie developer or an app marketer, don’t have enough time within a week. This is why we started to bring all the important news of the week together for you.
If you missed what happened this week, here are the top stories in mobile marketing.

According to the Flurry’s Report, Americans Are Walking Away from News Apps Because of Election Fatigue

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According to Flurry’s report, after second and third Presidential debates, news reading activity saw the lowest dips. The research also showed that users in the United States had about a 48-hour attention span per news story through U.S Election.
According to the report: “The now infamous Access Hollywood leak was the driving force behind the biggest uptick in mobile session growth throughout the entire election cycle (+18%). The only non-politics-related spike in activity was spurred by the Chicago Cubs win on October 2nd (+10%).”

Firebase Gets Better Crash Reporting and Real-Time Analytics with the First Major Update

On November 7, Google launched the first major update to Firebase. The update includes a lot of improvements like BigQuery integration and Firebase Udacity. Firebase Udacity is a course for Android and iOS developers.
With the Firebase update, you can have a right to reach new real-time debug view which is now in beta. It will help you to reach real time feedback for your app.
Another good news about real time analysis is about Firebase’s crash reporting service. Within a minute you can reach crash data in Firebase dashboard.
For more information about the update, you can read Techcruch’s news.

According to the inMarket’s Study, Only 8% of Shoppers Use Retailer Apps!

inMarket conducted a survey among 2500 US smartphone owners to see shopping behavior of users on mobile.
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Yes, people love to shop by mobile (3x more likely to use mobile for a purchase) but it doesn’t mean that they do this via mobile apps. The main reasons for this are bad user experience and inability to retain users. Not having a mobile wallet strategy is another important problem that prevent people using mobile retail apps.
If you want to learn more about the study, you can read this article.

Snapchat Catches Up Its Rivals in “App Install Ad” Space

Today mobile app install ads have become one of the most important part of mobile marketing. App developers need to create a plan and a smart strategy including mobile app install ads. However, another thing to consider is it is also very hard for app install space itself because of harsh competition. Snapchat edges closer to this area in order to catch up its competitors.
Even if its remarkable success in the field, according to Business Insider’s news: “…Snapchat still has a long way to go before it catches up to its rivals. Google reached 3 billion app installs in August, up from 2 billion in May. Facebook, the early frontrunner in this space, announced its app-install ad business had driven 2 billion installs in April 2016.”
To learn more about the results, you can click this link from Business Insider.

BONUS: FRIDAY READ

Black Friday 2016 For Mobile World

If it is November, then it is Black Friday. Black Friday is the last Friday in November when you are thinking about those amazing gifts that will bring joy for your dear ones in December. If not, you certainly are in that category of people who makes long, long, long lists since last Black Friday with things you want to buy, waiting for this specific day when they are cheaper. Either way, there are two sure facts: everybody knows what Black Friday is and all customers buy in one day more than they could imagine (or they could use in their entire lifetime) just because of the huge sales. If years ago, people were making long queues early in the morning, in cold, outside the store and they were fighting for products inside, now this battle became online and since last year mobile devices have a bigger impact for this event. If we take a look at some stats published by Techcrunch we realize that 35% of Black Friday purchases in 2015 where made via mobile. Moreover, AppAnnie revealed a study after Black Friday 2015 where it shows a list of retail apps that won last year with this occasion. In 2016, the competition is fierce for mobile shoppers that need to make the best deal using their phones and tablets but for marketers, too because they have to stand out of the crowd to attract customers.
If you want to enjoy more these days and to eliminate the stress of getting the best price for the most incredible products in the shortest amount of time we have some tips to turn all this craziness in a pleasant adventure.
Click here to read the full article.
Have a nice weekend. ?

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