Mobile Marketing News Of The Week: November 4 – 11

Welcome back to our blog! How about some captivating novelties from mobile world? Guess what? We will talk mostly about the way giant companies applied modern marketing techniques. If we made you curios, just relax and enjoy mobile marketing news of this week!

Adidas’ New App Is A Personalization Giant

We all know Adidas and its products. But it is time to meet the app created for engaging its customers with the help of artificial intelligence and a combination of Salesforce Commerce Cloud, Marketing Cloud and Service Cloud. This way it provides relevant videos, articles and blog posts according to customers’ preferences. In the same time users are able to receive customer support and to pay for their purchases with Apple Pay or Android Pay. For the moment the app is available only for the US and UK users but starting next year it will be released also for other countries. You can read all the details in RetailDive.

Image Source: https://www.retaildive.com/news/adidas-ups-its-personalization-game-with-new-mobile-app/510330/

Monument Valley 2 Has Launched On Android With A Big Success

We already covered the key strategies followed by Ustwo with the release of Monument Valley. We promised you another story for Monument Valley 2 and we will do that after we will observe the effects of its recent launch for Android devices. Apparently, China is an important factor for its success, especially because developers associated with Tencent didn’t change the game for this market. The Verge highlights the fact that Monument Valley 2 focuses on storytelling and the relationship between a mother and her child.

Image Source: https://www.theverge.com/2017/11/6/16602774/monument-valley-2-surprise-launch-sales-downloads

iOS 11 Is Used By The Majority Of iPhone And iPad Users

Apple has recently announced that iOS 11 runs on 52% of iPhones and iPads, while 38% of iOS adepts use iOS 10 and 10% remained on older versions. These numbers come after the release of iPhone X which certainly influenced the results. As TechCrunch observed iOS users are impressed by emojis when it comes to choose a new version and not only that, but Apple Pay Cash could be the reason why many customers will go for iOS 11.2. These types of features always attract users.

Image Source: https://techcrunch.com/2017/11/08/most-ios-devices-now-run-ios-11/

Mobile Harry Potter Game With Location – Based AR Technology Coming In 2018

Harry Potter is one of the best – selling children’s books ever and Pokémon Go is the most popular mobile game of all times. What these two titles have in common? Niantic, Pokémon Go’s creators are planning to release next year a Harry Potter game in association with Warner Bros. Interactive. It seems that they want to recreate the same AR experience which attracted users when Pokémon Go was launched and it is expected to reach Harry Potter’s fans’ expectations. This information is shared by VentureBeat.

Image Source: https://venturebeat.com/2017/11/08/niantic-is-making-a-harry-potter-ar-game-as-its-followup-to-pokemon-go/

Snapchat Will Pay To The Top Creators

The team behind Snapchat plans to incentivize the best creators and to build special tools which will allow them to distribute and monetize high – quality content. These ideas come from other platforms, like YouTube and it addresses creator community of the famous messaging app. The Verge published an article which underlines that if Snapchat’s owners don’t focus on increasing the number of users, the chances for creators to pay attention to this service will be small.

Image Source: https://www.theverge.com/2017/11/7/16620842/snap-creators-monetization-q3-earnings-2017

Now Devs Can Add Spatial Audio To Their VR Apps

Resonance Audio is the new SDK from Google which allows developers to enhance the audio experience for games, 360 – degree videos and AR and VR apps. The sensation provided will be similar to the way we perceive sounds in the real world. This feature will be available for the iOS and Android apps as well as for the games built with 3D engines and it can be used also for web creations. Google promises that developers won’t find any difficulties when they want to implement Resonance Audio. Feel free to check the article published on The Next Web for more details.

Image Source: https://thenextweb.com/google/2017/11/07/googles-new-sdk-lets-devs-add-spatial-audio-to-vr-apps-and-games/

Twitter’s 280 Characters Feature Is Live Now

To increase or not to increase the limit for the 140 – character messages? That was the main dilemma of Twitter team. It appears that the most powerful answer was “Yes” because the social network just released this new solution which helps customers to use more words for expressing their thoughts. This wasn’t a requirement of Japanese, Chinese and Korean users because they already had enough space for writing what they wanted because of their languages. TechCrunch recalls that Twitter announced this intention back in September but it’s been testing it with a limited group of users. Now all customers will be able to share their ideas without feeling the constraint of 140 characters.

Image Source: https://techcrunch.com/2017/11/07/twitter-officially-expands-its-character-count-to-280-starting-today/

Bonus Read: What App Owners Should Know About Mobile ROI

Today we have for you a piece that becomes a must – have in every app owner’s arsenal. What is ROI? Why is it important? How to calculate mobile ROI? What are the steps to follow for ROI calculation? How to improve the ROI for your mobile app? These are the questions answered in our blog post, What App Owners Should Know About Mobile ROI. If you were too busy to visit us in the day we published this article make sure that you study it now and you apply all the techniques described for maximizing the return on your investment!

Image Source: https://buildfire.com/mobile-marketing-for-b2b-marketers/

Final Thoughts

A quick summary of going back to your weekend plans:

  • Adidas’ new app impresses users with personalization features.
  • Monument Valley 2 is now available for Android devices.
  • More than 50% of iOS devices are using iOS 11.
  • Harry Potter mobile game promises to be an amazing experience for AR fans.
  • Snapchat will help top creators to share and monetize their Stories.
  • Resonance Audio SDK is another reason for developers to build high – quality apps.
  • Twitter allows all users to write 280 – character long messages.
  • Take your time and read (again) What App Owners Should Know About Mobile ROI.

Have an amazing weekend!

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