Mobile Marketing News Of The Week: June 23 – 30

It’s finally Saturday and because it has been a busy week we should be starting with our weekly overview of news from mobile marketing. You know that we want to avoid losing any of your precious time.

Google Began Experiments On VR Mobile Ad Formats

If you remember, at the beginning of this year when we discussed about Mobile Advertising Trends That Will Dominate 2017 we predicted the influence of AR and VR for the marketing industry. And it is happening now. Google experts from the Area 120 started to test their concept of ads for virtual reality applications. It is a cube that appears in front of users and if they choose to tap on it or they focus their attention on that element, it opens a video player showing a clip that can be closed any time. The overall direction is to avoid the intrusive and annoying ad formats for VR environment. And because the giant company is not the only one that concentrates its efforts on these features, MarTechToday gathered a list of other players which provide these services in a recent article. If you are a developer interesting in trying VR solutions for advertising your app for Cardboard, Daydream or Samsung Gear VR you can apply for early access on Google site. You will find more information about these experiments and you can see how this ad works on Google Developers Blog.

Image Source: https://developers.googleblog.com/2017/06/experimenting-with-vr-ad-formats-at.html

The Global App Economy Will Be Worth $6.3 Trillion By 2021 According To A New App Annie Report

The App Economy Forecast: $6 Trillion in New Value, a very detailed report provided by App Annie reveals that global economy is increasingly mobile – first with a higher annual spend per user from $375 to $1.008. And that happens because of the new trends. It is recommended to focus your efforts on app stores, in – app ads and mobile commerce. Additionally, you have to make sure that you grow the retention rate and to analyze the opportunities offered by emerging markets like China. Games will double their effects from $50 billion in 2016 to $105 billion in 2021. The conclusion is that 4 years from now we will discuss in terms of trillions, $6.35 trillion to be more precisely when we will talk about the global app economy. For a complete understanding of this data, we invite you to download the full study from the official website of App Annie.

September Is The Best Month To Acquire Mobile Users!

It is interesting to read an article published on AppDeveloperMagazine which highlights the insights of a report made by Liftoff which shows that September was the best month to acquire new users for shopping apps. Not only that but it looks like North America is the best place where you can target mobile shoppers. The in – app purchase rate was 17.7 percent for this region. The study calculated 26.9 billion ad impressions for 4.8 million app installs between April 2016 and April 2017.

Image Source: https://appdevelopermagazine.com/5296/2017/6/21/the-best-month-to-acquire-users-is-in-september-finds-new-report/?utm_content=buffer11266&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer

Facebook Audience Network Added Rewarded Video Option For Mobile Game Ad Publishers

Well, we all know the advantages provided by rewarded videos for marketing a mobile game and Facebook team don’t want to let this option without a proper implementation especially because 78% of players expressed their positive opinion about this format as you can read in the blog post published on Facebook. Of course, the fact that it will reach $ 6.9 billion by 2019 is another reason for introducing rewarded video for game developers on Facebook Audience Network. They will support Unity and Cocos2DX and it will be users’ choice to see those full – screen ads. You can observe that games are considered one of the main growth engines by all experts.

Image Source: https://www.facebook.com/audiencenetwork/news-and-insights/introducing-rewarded-video

The Ultimate List Of Apps You Should Use For Your Mobile Marketing

When you want to create content for promoting your app on social media you should take advantage of useful tools, and what way is better for managing the entire process than using your phone. For this reason, Buffer and Product Hunt put together a list of the best apps that will transform your device in a Mobile Marketing Studio. Analyze your options and choose the ones that fit your needs because you will find there helpers for making stunning videos, photo editors and solutions for creating outstanding designs.

Image Source: https://www.producthunt.com/@buffer/collections/buffer-s-mobile-marketing-studio

Only 5 Days Left Before the End Of Our $1000 Free Ad Credit Campaign For App Developers

For this week instead of recommending you a good read, we want to make sure that you didn’t miss our previous announcements about the opportunity we offer for app developers to win $1000 free ad credit for promoting their apps. Not only that, but there will be also a $500 prize and for other 5 app owners $100 for getting starting with their campaign. It takes only a few seconds to complete a simple form without any other requirements. Make sure that you announce all your friends before 5 July about our competition because all apps worth a chance to be promoted for reaching a great number of users. Good luck to all participants!

FINAL THOUGHTS

Let’s take another look at the events of this week and in what way they can influence your business:

  • Innovative ad solutions for virtual reality apps from Google.
  • $6.3 trillion will represent the total spend forecasted by App Annie for 2021 with mobile apps.
  • A report of Liftoff reveals that September is the best month to acquire mobile users, right before the big wave of shopping for the holiday season.
  • Facebook Audience Network implemented rewarded video for mobile game developers who want to monetize their apps.
  • If you are looking for tools that can help you to create marketing content for your app then the list offered by Buffer and Product Hunt is exactly what you need.
  • Take advantage of the opportunity provided by AppSamurai for app developers to win free ad credit!

Have an amazing weekend!

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