Mobile Marketing News Of The Week: July 29 – August 5

Hey App Lovers! It’s another Saturday and it is time for our weekly overview of the events in the tech world. Here is a rundown of all that happened this week; have a good read!

Spotify Has Reached 180 Million Monthly Active Users and 83 Million Premium Users in Q2, Up to 40% from The Last Quarter

Spotify has announced its results for the 2nd Quarter of 2018.  The streaming company finished the 2nd quarter with about 80million Monthly Active Users and 83million Premium subscribers. These results were a bit above the expectations of the company; as they were about 30% and 40% respectively, higher than the value of these metrics last quarter.
The company gained ground in thriving areas within Latin America and other developing countries; with a very high growth rate, which paled in comparison to its growth rate in other regions.

Most premium subscribers came from successful the mid-year campaign the company had. The company’s ‘Family Plan’ also propelled the company’s gross ads and reduces churn as it spurred user retention.
The Company witnessed an operating loss of 7% of its total revenue, which is about €90million. This loss came from a €30 million expense the company incurred while trying to get listed directly on the NYSE and another €24million the company spent on options and RSUs. Find out more about this exciting news on SpotifyInvestors.

Snapchat Has Launched New Lenses Which Can Respond to Voice Commands

Snapchat has announced it would be releasing new lenses which will make animated gestures when words like “Wow”, “Love”, “Yes” and so on are spoken by users. This will replace the other actions other companies usually adopt; like images and emojis raising eyebrows and opening their mouths when words like that are used.
For instance, saying “hi” in the new lens launches an animation that surrounds users with a flock of chatty birds and “wow” surrounds users with the word, adding bows to their heads.

Users will begin to see this lens from the 1st of August, as they will be made to appear periodically in the app’s Lens carousel. The company intends to make about Five or Six of these lenses this new week. This new addition is meant to help Snapchat keep users engaged and might also be made open to advertisers in the future. Endeavor to read this article on TechCrunch to learn more about this.

WhatsApp Finds a Way to Make Money with Charging Businesses That Don’t Respond Users Within 24 Hours

In a bid to increase the apps chat-platform into a tool that will be of value to shoppers; the app is making plans to launch a programming kit that will make information and support on the messaging app easily accessible to businesses. This feature allows customers to receive information from companies by giving the company their cell numbers. This information could be shipping confirmations and boarding passes. Users can also use the click-to-chat button on websites to either ask questions or get tech support.

TechCrunch acknowledges that the idea is a brilliant way to help clients, as well as developers, generate revenue. The Facebook-owned firm intends to charge users of the new kit, referred to as “WhatsApp Business Kit”, a fixed rate for notifications to customers as well as failure to respond to customers within 24hours. Several companies have jumped in to test this new framework. Companies like Singapore Airlines, Wish and Uber; and a host of about 87 others. Engadget has all the information about this new feature.

Google and Unity Has Announced a Strategic Partnership to Boost Mobile Game Advertising

In a bid to increase mobile game advertising, Unity Technologies- a renowned game engine maker is partnering with Google. This deal has been in the works for a few years now, with both companies carrying out a complex technical integration of Google’s AdMob platform and Unity’s game engine. The companies were only able to reach a lasting solution after Google moved up its Universal App Campaigns last fall.

It is claimed that mobile games make up half the globe’s game business, with about $70 billion in revenue, more so, out of every three app downloads, one must be a game; this is one reason the partnership is considered essential in games.
This partnership will give Google’s advertisers direct access to Unity’s global mobile gaming storage; the platform where adverts in games can appear; this will give developers on the Unity platform access to a wide range of major advertisers around the globe; thus generating more revenues for them, on the other hand; Google will benefit from the collaboration as a result of the fact that 50% of a lot of recent mobile games are developed on Unity, thus giving Google a huge number of additional game developers, as well as their customers; with ads available on both Android and iOS platforms. Visit VentureBeat to learn more about this.

WhatsApp Group Video Calling is Now Available For iOS and Android, Allows Up to 4 People to Join

WhatsApp has begun rolling out an update for iOS and Android which allows users make video calls with up to four people at the same time.
The process is the same as having a one-on-one video call, except for the addition of the “Add participants” button found at the right corner of the screen, which enables users to add more participants to the video call. Communications within the feature are also considered secure as the calls are end-to-end encrypted.

This addition will help increase the app’s popularity among users as it will create new ways for users to connect with family, friends, and business-related activities. This article on DigitalTrends has all the information you need.

From Now On, Users Can See How Many Times They Spend on Facebook And Instagram

Facebook has added new tools which will enable users to properly manage their time on the platform, as well as Instagram. These tools include a daily reminder, an activity-based dashboard and a new way to limit notifications. This new addition will not only give people better control over how much time they spend online, it will also help parents monitor their teens so they can imbibe the right online habits.
These tools can be found on the settings page of both apps. Facebook shows the inquiry as “Your Time on Facebook”, while Instagram shows it as “Your Activity”. Tapping either of this will show your average time on the device for that app.  You can also set daily reminders so you can get an alert whenever you reach the limit of how much time you scheduled to spend on the app for the day.
Users can also tap the “Notification Settings” to gain access to the “Mute Push Notifications” setting. Find out more about this on Facebook’s Newsroom.

Are You Suffering from Mobile Ad Fraud? If So, Learn How to Detect & Prevent It Now!

Mobile ad fraud is no doubt every marketer and developer’s nightmare; the fact that it has continued to rise over time makes it even more damning.
The first quarter of the year had marketers exposed to over 30% increase in ad fraud, totaling about $800 million globally, a huge leap from 2017’s quarterly average.

This only goes to sure that fraudsters are getting even more creative; defeating them requires an equal amount of sophistication.
Mobile ads are of different types and the table above shows several examples.
You could combat these frauds in so many ways; the first step is to know your enemy; find out the kind of mobile ad fraud happening to you, then you can determine what action you can take to mitigate it. You can find out the remaining steps here.

Final Thoughts

Here’s a recap of all we brought to the you this week;

  • Spotify Has Reached 180 Million Monthly Active Users and 83 Million Premium Users in Q2, Up to 40% from The Last Quarter
  • Snapchat Has Launched New Lenses That Respond to Voice Commands
  • WhatsApp Finds a Way to Make Money with Charging Businesses That Don’t Respond Users Within 24 Hours
  • Google and Unity Has Announced a Strategic Partnership to Boost Mobile Game Advertising
  • WhatsApp Group Video Calling is Now Available For iOS and Android, Allows Up to 4 People to Join
  • From Now On, Users Can See How Many Times They Spend on Facebook and Instagram
  • Are You Suffering from Mobile Ad Fraud? If So, Learn How to Detect & Prevent It Now!
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