Mobile Marketing News Of The Week: January 20 – 27

Welcome back, friends! It is weekend already and it is time to make a summary of the latest news from mobile marketing. So, grab a cup of coffee (or tea) and let’s begin!

Facebook Acquires Confirm.io To Strengthen Their ID Verification Technology

You already know that Facebook asks its users a selfie for unlocking their accounts. In order to improve its verification tools, Facebook just acquired Confirm.io. How can we know it? Because Confirm just confirmed the news. The Boston – based company was launched 3 years ago and during this time its founders focused on building tools that use scanned government-issued ID cards, facial recognition and biometric for verifying a user’s identity. The startup will gradually close down its business and the team will join Facebook for future projects. The message posted on the official website ends with many thanks for customers, investors, partners and the advisory board for their support.

Apple Has Released iOS 11.2.5 Update For App iPhone And iPad Users

Apple released iOS 11.2.5 and it is available for the general public. The new version will offer full support for the HomePod, which will be launched at the beginning of February and some improvements for Siri. It means that the settings from Apple ID, Apple Music, Siri, and Wi-Fi will be transferred to HomePod and the virtual assistant will play the news according to the wanted category like Music, Sports or Business. Moreover, with iOS 11.2.5 Apple solves a set of issues that caused unusual behavior for iPhone and iPad devices like the error in Messages where a malicious link can make the app unresponsive. All the details about these changes along with the official release notes are shared by App Advice.

Downloads On Google Play Exceeded 19 Billion In Q4 2017, Its Highest Quarter Ever

App Annie reveals interesting insights regarding the results obtained by Apple and Google with their app stores in the fourth quarter of 2017. The number of apps downloaded across Apple App Store and Google Play Store reached 27 million which means a growth of 7% over the previous year, while consumer spend was over $17 billion worldwide which represents 20% growth year over year. If we talk about the number of downloads it is good to know that Google Play Store recorded the best quarter with over 19 billion new apps installed by its customers. The difference between the two major app stores is about 145%. It is not a secret that this growth comes from users’ activity during holiday season. Moreover, emerging markets contributed a lot to this evolution and the report mentions especially India, Indonesia and Brazil. As usual, we invite you to study all the information delivered by App Annie.

Revenue From The Top Subscription Video On Demand Apps Grew 77% Last Year In The U.S.

SensorTower comes with an interesting report on subscription video on demand apps and it refers especially to the top ten most appreciated by users. It seems that consumer spending in the United States in 2017 in these apps reached $781 million which represents a growth of 77% year over year on Apple App Store and Google Play Store. If we talk about Q4 2017 the growth was about 88% from $129 million in Q4 2016 to $242 million last year. We should highlight that overall U.S. consumer spending on both app markets was about $14.4 billion, which means a growth of 30% over the previous year. We recommend you to read the full report for a better understanding of this situation.

Instagram Introduced GIF Stickers For Instagram Stories

If you thought that your photos shared on Instagram Stories where boring until now, you should be glad hearing that GIF stickers are now available for you to impress your friends. This option can be found on both Android and iOS devices in the sticker section of the app and it offers thousands of opportunities to get creative with interesting elements powered by GIPHY. If you have Instagram version 29 you can try it. Instagram announced in a blog post that additionally to these funny GIFs will roll out in the following weeks a new feature which will allow users to upload all kinds of photos and videos no matter their dimensions. Customers will need to pinch for sharing the initial image and the extra space will be occupied with a matching background. The effects will be visible for square, landscape and portrait visuals.

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Final Thoughts

That’s all for today! Here are a few ideas to remember:

  • Facebook acquired Confirm.io in order to enhance its verification tools.
  • iOS 11.2.5 is available for all users and it brings many useful improvements.
  • App Annie announced that 19 billion new apps where downloaded on Google Play Store in Q4 2017.
  • SensorTower revealed that consumer spending in the top 10 subscription video on demand apps was about $781 million in 2017, which means 77% growth year over year.
  • Instagram introduced GIF Stickers for Instagram Stories and it prepares a feature which allows users to upload photos and videos of any size.
  • Hurry up! Submit your app and join our amazing campaign for an opportunity to win $3000 free ad credit!

Have an amazing weekend!

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