Mobile Marketing News Of The Week: January 13 – 20

Since it is Saturday and you want to enjoy your weekend, let’s cut the introduction and jump right in the middle of mobile marketing events of this week.

BMW Group Acquires Parkmobile, Mobile Parking Service Provider

BMW Group just announced in a press release the acquisition of Parkmobile, LLC, which is the biggest provider of mobile parking solutions in North America. This way, BMW Group will expand its mobility services for customers, worldwide. While BMW Group already owned a minority stake in Parkmobile, LLC since 2004, and the entire Parkmobile Group Europe since April 2016 now the Atlanta – based company belongs to the German automotive manufacturer. After this transaction, BMW Group will increase the number of customers with more than 22 million users from North America and Europe.

Siri’s “Give Me The News” Feature Is Now Out Of Beta

“Give me the news” is a feature for Siri tested by Apple since the beginning of this month with a small number of users. Even though this solution was created for HomePod, now it is available for all iOS users in selected countries. The assistant offers podcasts from NPR, FOX News, CNN or Washington Post in the United States; BBC, Sky News or LBC in the United Kingdom and ABC, SBS or Seven Network in Australia. You will find in the article published by 9To5Mac all the details about this feature as well as various updates according to the changes made by Apple.

App Downloads Exceeded 175 Billion, Consumer Spending To Apps Surpass $86 Billion In 2017

AppAnnie just published its annual report, analyzing the app economy and the results are amazing. If you are interested in the number of downloads, consumer spend and time spent inside apps, this is a great source for discovering many interesting insights. For example, did you know that the number of downloads is higher by 60%, consumer spend has doubled and time spent recorded a 30% growth? Look at the numbers below and you will be able to observe the differences between the situation published in 2015 and the one obtained last year. It appears that every user spends around 43 days per year inside apps. We strongly recommend you to download the entire report for a better understanding of the trends that influenced app market in 2017.

Time Spent In Mobile Apps Just Grew 6% In 2017, Lower Than 11% In 2016

While App Annie’s report reveals an impressive growth for app economy, the study published by Flurry doesn’t offer the same retrospective. It seems that “overall session app activity” is higher by 6% while in 2016 grew 11%. After analyzing more than one million apps across 2.6 billion devices, worldwide, Flurry experts observed that certain categories like Shopping and Music, Media and Entertainment recorded 54% and 43% growth, respectively while Lifestyle is at the bottom of the chart having a decline with -40%. Moreover, game developers don’t have reasons to complain because users spent more time and money for this type of apps than ever before. If you want to learn more, we invite you to check the entire post published by Flurry.

Google Has Announced That Page Speed Will Become A Ranking Factor In Mobile Search

Everybody knew that page speed represent a ranking factor in web search but that was available mainly for desktop. Starting July 2018, page loading speed will be an important element for mobile searches. The reason for this decision is to offer what users want quicker than before. It doesn’t mean that this factor will determine the way websites are listed, no matter their content. It is still possible to have a higher ranking if you provide exactly what users are searching for even with a lower loading speed. In case you want to discover more about a page’s performances you can check the following places:

  • Chrome User Experience Report
  • Lighthouse
  • PageSpeed Insights.

You will find further information on Google Webmaster Central Blog.

Whatsapp Has Officially Introduced Its Business App Available In Selected Countries

Whatsapp focuses on the strategy created for connecting businesses with customers. In a post published on the official blog the team announces the launch of Whatsapp Business for Android in Indonesia, Italy, Mexico, the U.K. and the U.S. Customers from other countries will be able to download the app in the next period. Certain features available inside the apps help their 1.3 billion users to communicate with their favorite companies:

  • Business Profiles;
  • Messaging Tools;
  • Messaging Statistics;
  • Whatsapp Web;
  • Account Type.

You should keep your eyes on the blog for discovering other novelties (or you can just check our weekly overview ;)!).

Bonus Read: Let’s Discover 20 Effective Ways To Promote Your App For Free!

“The Budget” – this is the first thing that comes up in a discussion when you want to promote your app. But making your app visible for potential customers doesn’t need to be expensive. There are many methods that won’t cost you money; they simply require a lot of time. The bright side is that you will be able to build a long – term relationship with customers which, in fact, is beneficial for your entire business. For this reason we put together a list with 20 techniques that will help you during this process. If you want to discover the best practices for obtaining the wanted results, feel free to browse through our blog because most of these strategies were discussed in detail on previous occasions. Just remember, put yourself in your users’ shoes when you want to win their attention!

Final Thoughts

This list can be very useful for reminding you the most important news of this week.

  • BMW Group continues its expansion after acquiring Parkmobile, mobile parking service provider.
  • iOS users from the United States, the United Kingdom and Australia will be able to access “Give me the news”, Siri’s new feature.
  • App Annie 2017 Retrospective Report reveals astonishing numbers.
  • Flurry’s report says that time spent in mobile apps grew 6% in 2017.
  • Starting July 2018, page speed will be an important factor in mobile search ranking.
  • Whatsapp Business app is available for Android users in certain countries.
  • Our list with 20 methods for promoting your app for free is available on the blog.

Have a great weekend!

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