Mobile Marketing News of The Week: December 10-16


Hello World! Mobile marketing sector has kept surprising us all this week. So we have to start by telling you that we have great news for you. If you are ready to dive into the tech world, let’s take off!


Facebook Is Testing Ads in Search on Its Mobile Apps and Marketplace

Facebook is an ever-active company and it is expanding every other week by consistent developments. We have seen Facebook testing search ads in its search results and Marketplace this week. For the test phase, a small group of automotive, retail and e-commerce advertisers are allowed to serve ads in the image or carousel format on the search results page for mobile users in the U.S. and Canada.

According to TechCrunch, ads will feature a “Sponsored” tag, and are subject to the same transparency controls around “Why Am I Seeing This?” We will see the results of this test but Facebook seems determined to grow the share in worldwide mobile marketing.

Kimpton’s Room 301 Influencer Campaign Boosts Instagram Engagement 4x

The value of influencer marketing is expanding constantly. Even giant companies are taking advantage of this trend. Kimpton Hotels & Resorts is just one of these companies but what makes them appear in this list is the success of the campaign. Kimpton boosted engagement on Instagram by cooperating with an experimental social influencer. The campaign focused on the room 301 at the Kimpton Everly Hotel in L.A.

Room 301 is an interactive room with a guest book, Polaroid pictures, message boards and shared Spotify playlists. You can say “hi” to the next guests through these (in a way). The post of campaign hit 2,447 interactions, which is four times more than Kimpton’s average.


Target Decks the Halls with Mobile AR for Christmas Trees

As one of the peak periods of shopping, Christmas is triggering the creativity in mobile marketing. Target is one of the companies that have come out with a successful campaign for Xmas. Using augmented reality (AR) technology, the company enables the users of the mobile app to find the perfect-sized artificial Christmas tree and to decorate their homes.

There is no doubt that people have fell for AR since the very first day. So it is not surprising that “See It in Your Space” feature of the mobile app is a success story. Target is also offering another feature that show how dozens of popular holiday products look in a room. All we can say is that Target is obviously determined to steal the hearts of its app users.


Instagram Tests Special Accounts for Social Influencers

The community of social influencers is at the target of Instagram. The social giant is testing out “creator account” profiles to help influencers to manage their interactions. What is new in these accounts is that it provides more data about follows and unfollows, filters for direct messages and labels to show how to contact.

Ashley Yuki, an Instagram product manager says: “We want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build [creators’] personal brands.” The tools tailored to influencers are expected to be available for a wider community in 2019.


How The Times Analyzed Location Tracking Companies

Location tracking is a growing technology and The New York Times decided to pay the industry back in its own coin and tracked the tracking industry. The New York Times tested apps on the Google Android and Apple iOS platforms to examine the practices in this field.

Testing 10 different apps for the period between July and November, The Times analyzed the location transmissions from each app. All the information sent and received by the phones were captured by Charles, a technical analysis tool while many of the transmissions uncovered with the help of Frida, a computer security research tool. Find more about this test here.


75% of People Say Paid Search Ads Make It Easier to Find Information

Everywhere is full of ads; however, when applied correctly people find the ads useful. According to a new survey from Clutch, 75% of people say paid search ads help them find information. 506 people who have clicked on a paid search ad in the past month have been asked about their reason for clicking on paid search ads.

Significant findings of the survey are:

  • 77% of people are confident they can recognize paid search ads.
  • 75% of people say paid search ads make it easier to find the info they are searching for on a website.
  • People are most likely to click on text paid search ads (49%) instead of shopping/product listing ads (31%) and video ads (16%).


Final words;

Facebook is a regular member of our mobile marketing news of the week list. This week, comparably smaller companies such as Kimpton and Target accompany Facebook along with Facebook’s another company, namely Instagram.

Here is a recap of all we brought you this week:

  • Facebook Is Testing Ads in Search on Its Mobile Apps and Marketplace,
  • Kimpton’s Room 301 Influencer Campaign Boosts Instagram Engagement 4x,
  • Target Decks The Halls With Mobile AR For Christmas Trees,
  • Instagram Tests Special Accounts For Social Influencers,
  • How The Times Analyzed Location Tracking Companies,
  • 75% of People Say Paid Search Ads Make It Easier to Find Information.


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