Mobile Marketing News Of The Week: August 12-19

Hey app lovers! Hope you had a lovely week! Welcome to another edition of our weekly roundup of events within the industry. Grab a cup of coffee and enjoy!

Google Records Location Data of Users Even When They Turn Off Their Location Shares

Usually, Google explicitly asks users for permission to utilize their location data, using the Google Maps app, you get reminded to allow your location to be accessed. The Maps stores your travels, showing the history of your daily movements like a listing. This is very risky, as it in no way protects users’ privacy; little wonder even the police use it to find out the location of suspects and solve other crimes.

Although the location history can be turned off anytime, to make your movements private; the results of this research by Princeton says the exact opposite. Despite turning the location data access off, some Google apps can automatically store time-stamped location day without permission. Researchers at Prince verified this news.
Several individuals and even lawmakers have expressed displeasure at this and you can find out all about it on ApNews.

Twitter Lite is Now Available in 21 More Countries, 45 Countries in Total

Twitter has announced that its Lite version, known as the Twitter Lite App, already available in 24 countries, will be expanding to 21 other countries. The app, which is a data saving apps that are designed to take up less memory on phones and load faster in areas with poor reception; has been able to let the company win over more users from new markets. The Twitter Lite App has really amazing features which endear users to it, like the fact that comes with themes, threads, bookmarks and even recently push notifications’ feature was added.

Twitter Lite has been available in countries such as Bolivia, Chile, Egypt, Mexico, Nigeria, Serbia, Thailand and a host of others. With this expansion, countries like Ghana, India, Jordan, Lebanon, Paraguay, Turkey, Uruguay and so on will gain access to the app as well.  TechCrunch has more details on this news.

Spotify is Working on Active Media, Which Allows Users Skip Ads

Spotify has begun taking steps to roll out a feature which will allow users to skip audio and video ads on the network until they find the one which suits them. According to AdAge, Spotify explains that this feature named “Active Media” is already being tested out in Australia.

This comes on the heels of all the criticism and controversy surrounding the network’s ad-supported tier, regarding the earnings of artists featured on the network. Spotify says skipped ads would not be paid for by advertisers but targeted ads may likely incur a bit more cost. The Company hopes to expand this feature, once all goes well in Australia. Since ads would get more target and possibly more expensive, users would likely listen to fewer ads thus allowing them to return to listening to any song they had on way quicker than they are used to. Visit 9To5Mac to find out all about this story.

HQ Launched an Apple TV App Which Allows Users Play The Twice-Daily Live Quiz Game Alongside iOS Android Players

HQ has announced the launch of an Apple TV, which lets users play the game with an Apple TV remote instead of their phone screen. This comes in the wake of several efforts made by the company to revitalize its growth. The move has been heralded nonetheless but critiques are of the opinion that it is probably not enough to make the number of HQ players rise again.

The game which used to be the NO. 1 Trivia game in the United States has dropped several spots downwards, over time, falling from the 10th, to the 44th, then 196th  down to the 1152nd place and finally the No. 585, according to Annie’s App store ranking history. The game’s number of installs has also been spiraling downwards, falling from a total of 2milliom per month, recorded in February, to about 560k be recorded in July; this is according to a revelation made to Techcrunch by Sensor Tower’s Head of mobile Insights; Randy Nelson. These decline in growth shows the company needs to step up and come up with something huge and hopefully, this awesome move could help. To know more about this, read this article on TechCrunch.

According to The Research of Buffer, Interactions of Facebook Has Dropped by More Than 50% Over Last 18 Months

Results of a research conducted by Buffer shows that interaction within Facebook pages has begun declining again, dropping by about 50% over the last 1year and 6months. This figure is for the overall engagements on Facebook. Pages on Facebook are on the greater receiving end of this blow as the average engagement for a post, by several pages was recorded to have dropped by about 65%, spiraling downwards from about 4,490 engagements to about 1,582 engagements per post.

The pages that were most hit by this decline, are those who made over 10posts daily. Their average engagements dropped by almost 66%. These pages received an average engagement of another 2,466 per post, having a total of about 12,020 engagements while pages that made fewer posts daily (five and below) had about 2,466 average engagements, with a total of about 12, 330 average engagements. Discover more about this on Buffer Blog.

Facebook Acquires Video Startup Vidpresso

Facebook has acquired the seven-person Vidpresso team. The company announced that it has “acqui-hired” the team and technology with the expression of the video startup company itself.

The company is dedicated to adding interactive elements to video contents whether live or online, from publishers and TV stations. On its homepage, Vidpresso made a post announcing the move, stating that they would continue to do what they do best; which is “enabling world-class interactive streams on Facebook live”. The company says it will still allow existing clients like BuzzFeed, KTXL, Univision, NASDAQ, Turner Sports, NBC, and TED have access to its services without charges from Facebook. This article on Adweek has all the details.

Bonus Read: Let’s Learn What Cost of Mobile App Development is and Which Variables Changes This Cost!

Have you been wondering what it would cost to develop a mobile app? Do you want to know what variables could change or affect this cost? Then get in here!
Mobile apps are definitely the rave of the moment as they promise customers and web owners a better way to reach their clients. The Apple iOS App Store and Google Play Store are estimated to have millions of visitors daily and having an app listed on any of these two stores is a blessing.

Now, what would it cost you to get one? The figure falls within an estimated range of $50,00 to $2,500,00 but you can find out the exact figure you need and everything that might alter such figure, here!

Final Thoughts

Here is a recap of all we brought you this week:

  • Google Records Location Data of Users Even When They Turn Off Their Location Shares
  • Twitter Lite is Now Available in 21 More Countries, 45 Countries in Total
  • Spotify is Working on Active Media, Which Allows Users Skip Ads
  • HQ Launched an Apple TV App Which Allows Users Play The Twice-Daily Live Quiz Game Alongside iOS Android Players
  • According to The Research of Buffer, Interactions of Facebook Has Dropped by More Than 50% Over Last 18 Months
  • Facebook Acquires Video Startup Vidpresso
  • Bonus Read: Let’s Learn What Cost of Mobile App Development is and Which Variables Changes This Cost!
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