Mobile Marketing News Of The Week: 4 – 11 August

Are you ready for a new round up of useful information for your business? Us too. So, let’s begin.

Programmatic Display Advertising: Why CMOs Are Frustrated

We talked before about The Basics Of Mobile Programmatic Advertising and we highlighted that this method is very promising but it comes with a lot of challenges. According to MarketingProfs, the situation is even more worrying because of two concerns:

  • The focused fraud – when the commission is set for the money spent not for the performances achieved. It happens if nobody knows if the ad was viewed by humans or bots or if it drove conversion.
  • The lack of transparency from agencies – which apparently use their clients’ money without valuable results. If their ads don’t reach the target audience they can’t see the return on their investments.

We recommend you to read the entire article for discovering how CMOs are fighting against these problems.

GawkBox Has Raised $3.7M To Open The Way For “Sponsored Tipping” In App Monetization

GawkBox is looking to enable a tipping service for livestreamers. They can convince fans to download a mobile app and to engage with it for a certain period of time. This will happen because it has raised $3.7 million. With the help of this platform streamers can be paid with $100 per hour by the sponsored apps’ owners if they have 100 fans to install their creation and to complete a task inside the app. But the values for tips vary according to multiple factors between 50 cents and $250. We found this article in VentureBeat.

Image Source: https://venturebeat.com/2017/08/10/gawkbox-raises-3-7-million-to-let-fans-tip-streamers-by-engaging-with-mobile-apps/

Key Players Of Global Mobile Advertising Marketing 2017

When you want to be informed about the latest trends and the forecast for the next few years, Global Mobile Advertising Marketing 2017 is the report that reveals all the details you need. If you allocated a part of your budget for discovering these important insights you can download the document which describes the moves predicted for the period between 2017 and 2022 for the big players in the industry: Google, Facebook, Twitter, Yahoo, Pandora, YP, Apple (iAd), Yelp, Amazon, Millennial Media, Adfonic, Amobee, Chartboost, Flurry, HasOffers, Hunt, InMobi, Tapjoy, The Bottom Line.

Image Source: https://market.biz/report/global-mobile-advertising-market-gir/27186/#details

How Mobile Attribution Is Evolving And Trends That Shape It Going Forward

Marketing Land informs us about the novelties for mobile attribution and what is the best path for us to follow. First of all it appears that 67% of marketers don’t measure their Return On Investment, which is a huge percent. For fixing that, they need to compare the money they pay with the results received from every source. In the same time, advertisers have to measure ad revenue. Only by analyzing the cost of each user acquisition over time they will have a better understanding of the way they use their budget. Sadly, we go back to our discussion about mobile ad fraud because with the evolution of mobile ad systems, attackers reached higher level of cheating. Therefore marketers have to remain informed and permanently alert because a good ROI is not always real. Bottom line is that fractional and omnichannel attribution allows advertisers to reach their purpose. Meanwhile, if you want to know how multi – touch attribution can help you to build a clearer customer journey you have a detailed article on our blog.

Image Source: https://www.emarketer.com/Report/US-Ad-Fraud-2017-Buyers-Sellers-Fall-Prey-More-Sophisticated-Forms/2002060

Facebook Announced “Watch”, The New Rivalry Of YouTube

It seems that the plans of Facebook’s owner to reach other platforms’ audience aren’t focused only on Snapchat, but also on Google. This fact is visible now with the launch of Watch, the new tool represented by a tab inside Facebook app which allows users to watch their favorite shows. Not only that, they can also comment and choose from different categories like The Most Talked About, What’s Making People Laugh or What Friends Are Watching. Moreover, a list called Watchlist can help you to save your favorite episodes. This can be also a great chance for content creators and publishers to reach more viewers and to increase their revenue. In case you are curious what shows you can watch on Facebook check the article from The Next Web.

Image Source: https://newsroom.fb.com/news/2017/08/introducing-watch-a-new-platform-for-shows-on-facebook/

Snapchat Is Collapsing

There are some good news and a lot of bad news for Snap, the company behind Snapchat. Let’s start with the good ones:

  • Its dancing hotdog, a funny AR character has over 1.5 billion views;
  • Revenue per user is going up from $0.50 to $1.05;

Now the bad news:

  • Snap’s revenue was $181.7 million instead of $186 the value predicted by analysts;
  • Snapchat has 173 million daily active users not 175 million;
  • The stock saw a decrease of 13%;

You can read more details about Snap’s evolution in the article published on Mashable.

Image Source: http://mashable.com/2017/08/10/snapchat-earnings-second-quarter-dancing-hot-dog/

Bonus: What App Developers Need To Know About The Internet Of Things

Do you know those movies where computers and robots attack people and take over the world? Yeah, that is not going to happen. Instead, imagine the future like a partnership between humans and machines for making our lives a lot easier. And it already started. Internet Of Things is the technology that allows devices to communicate with the help of sensors. We wrote a detailed article with everything you need to know about this system and we invite you to read it for understanding how to transform simple things like shoes and bottles into helpful devices.

Image Source: https://www.slideshare.net/thundertech/mobile-marketing-presentation-7640024

FINAL THOUGHTS

Let’s see:

  • CMOs are facing some real problems with programmatic advertising.
  • GawkBox has raised $3.7M for allowing livestreamers to increase their revenue with the help of fans.
  • Google, Facebook and Twitter are among the key players in mobile marketing this year (this is really a surprise, right?).
  • Various reports published by big analysts in the industry reveal useful insights about the future trends of mobile attribution.
  • You will be able to watch your favorite shows on Facebook’s Watch.
  • Snapchat is not doing so well.

Have a great weekend!

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