Microsoft Mobile Advertising offers both mobile display and mobile search solutions to advertisers and publishers. Microsoft Mobile Advertising enables advertisers to users MS’ own search engine Bing to deliver opitimised mobile search ads to an audience of over 28 million mobile users per month. Microsoft also allows advertisers to leverage the reach of its premium network of mobile sites, including MSN Mobile, Hotmail and Windows Live Messenger.
Due to close partnerships with Yahoo and Verizon, and its own successful Xbox Live platform, Microsoft also claims that its data quality is unrivaled, allowing advertisers to benefit from superior targeting.
Post-click solutions offered, including click-to-download, click-to-video and SMS
Run tailored ad campaigns e.g sweepstakes, click-to-buy, data capture, consumer polls
Acheive higher click-through rates and extend reach with search marketing