IO aims at driving customer acquisition for advertisers. They make use of machine learning to enhance and achieve better results through better decisions automated for their users. They provide advertisers with a platform that hopes to engage with only the audience that an advertiser would find relevant.
They claim to use their True Prospecting solution to bring in exceptional performance across multiple channels and devices. Also, IO also makes use of their Client Oriented Data Analysis team (CODA) to ensure that user’s gain valuable insights from their ad campaigns.