03 Sep 2018 How To Succeed In Influencer Marketing For Mobile Apps
Let us guess! You own a mobile app and you want to let the world know about it. So, you have to catch up with the strategies and walk through the most popular channels of the time. Here influencer marketing for mobile apps comes onto the scene.
If you are not aware of the advantage of influencer marketing for mobile apps, it is time to talk about it now.
You need to try smarter marketing strategies if you want to be among the winners in the competition.
There are countless mobile apps on app stores across platforms. You need to give the prospect user a good reason to download your app. Influencer marketing helps you give them a reason through a strategy to promote your app to the social media users. It organically matches to the expectation of the target audience.
In this post, we will talk about this useful and effective strategy in detail. Let’s start!
What is Influencer Marketing for Mobile Apps?
Influencer marketing is the effort to provide prospect users with a recommendation for your product – mobile app in this case – by trustworthy or popular people. It is also known as word of mouth but actually allows the brands or companies to reach a lot more people.
An influencer is a person who is popular/well-known in your market. They can be a social media or blog owner, or even a celebrity who is actively followed on social platforms. Nowadays the most commonly used platforms are Instagram, YouTube, and Snapchat. For example, there are many gamers’ accounts on YouTube, followed by thousands of other gamers across the world. If your mobile app is a game app, you can cooperate with these YouTubers to spread the word about your mobile app.
Why is Influencer Marketing Effective?
Everywhere is full of advertising and your target audience is trying to find the true information. Rather than an anonymous advertising, people trust influencers who are standing in front of them as a “real person”. Influencers gain the trust and attract the interest of your target audience naturally. Therefore, when they share information about your mobile app, you steal many hearts in the most organic way. 60% of your potential customers seem to buy a product or download a mobile app when recommended by a famous YouTuber.
Below you can see the common behavior of the people for downloading a mobile app. You can see that people tend to download mobile apps when they are recommended by other people. This is technically all about influencer marketing.
Influencer marketing is the best mostly because it tells a story and us – as people – value stories that we can relate to. Any influencer is not the stairway to success; you need to find the ones who are great storytellers. The influencer should present your app almost as a part of life so that the target audience can relate themselves to your mobile app.
How to Succeed in Influencer Marketing?
Plan your influencer marketing campaign carefully. No matter what, you’re cooperating with another person who will represent you in front of many people. Influencers are essentially online marketing consultants, and many treat their social media platforms as a kind of business. You should approach them in the same way.
Here are the basic steps to consider succeeding in influencer marketing. Take these steps to harness the power of influencer marketing.
Setting targets: Strategy is everything for a successful marketing campaign. Before knocking the doors of a celebrity or a famous Instagrammer, you need to set your goals and find out your requirements. What will you try to achieve as a result of this cooperation?
Choosing the right platform: Know your audience and contact with them where ever they are. Every platform has its own characteristic and technical features. Twitter offers limited numbers of characters while you cannot share a link on Instagram.
Unfortunately, there aren’t many quick and easy tools to find the best platform, but you definitely need to pick the right platform for your influencer marketing campaign. Which platform is used by your target audience? Where do they spend their time?
Telling a story: Storytelling must be the focal point of your influencer marketing efforts. People have short attention spans, so you need to make a difference in a short time to grasp their interest. People love to hear things that touch their lives, so try to find these touching points to implement in the story to be told by the influencer.
Providing influencers with freedom: When you are in action to choose an influencer to work together, you need to be selective. But, then give the influencer some creative freedom to let them represent you in the most organic way. Their profile on the social platforms has a characteristic that will bring success to influence your target audience. Let them reflect this unique characteristic in a creative way.
People use social media actively and widely, and accordingly, brands/companies try to reach them through these platforms. As a very effective strategy, influencer marking is based on the social media to contact with as many people as possible.
Digital marketing is a constantly evolving world with numerous platforms. A platform that is the most popular today can be forgotten tomorrow. However, influencer marketing is an evergreen strategy. Even if you don’t have a huge budget, you can take advantage of influencer marketing to promote your mobile app in a strategic way.