How To Promote Entertainment Apps

There are two situations when people open their favorite app store to search for new apps. The first one is when they have a problem and they know that a magic solution is somewhere on their mobile device. And the second one is when they have to occupy their free time. In that case Entertainment category is what they really want. Today we will reveal the secrets behind entertainment apps and we will cover the most effective methods for bringing your creation in front of your users at the exact moment they need it.

Business Model

Let’s study a little your competitors to discover the best way to monetize an entertainment app. We go to App Annie and we find some interesting lists for Entertainment in the United States for iOS and Android devices. For the free apps on iOS, only the first ones come with in-app purchases. If you scroll down you will see that there are more and more apps without premium items. For the paid apps the ones that offer various sets of emojis are the most popular. In top grossing apps, you can observe those channels that allow users to watch their favorite shows. We observe a similar behavior around Android users. The only exception is that for paid apps, customers prefer sounds and games. Now if you look at your app you will make the best decision according to your users’ favorite platform.

Image Source: https://www.appannie.com/en/apps/ios/top/united-states/entertainment/iphone/

Image Source: https://www.appannie.com/en/apps/google-play/top/united-states/application/entertainment/

How To Promote Entertainment Apps

Like with every other category, entertainment apps demand a lot of attention when you choose the right method for promoting them. And we will give you some hints about the most effective ways to showcase your solution for divertissement.

Create Special Watchlist

Nowadays mobile devices can be seen as little TVs used for broadcasting customers’ favorite shows. From the plethora of apps offered by TV networks or cable companies, it is very hard to stand out of the crowd and to offer to your audience something amazing and never seen before. Everything comes from the way you design your app. 6 Necessary Elements For Designing A Perfect Mobile App User Interface can inspire you for creating a great experience for your customers. In that case, IMDB adopted a good strategy, offering users the information they need and allowing them to organize the most popular movies. Not only that but customers have the chance to express their opinions and to rate the videos. In the same app, they can discover news and interesting insights from celebrities’ lives.

Image Source: https://itunes.apple.com/app/imdb-movies-tv/id342792525

It’s Show Time

It is very important to start your marketing process by finding the right moment for reaching your target audience. Whenever users find a little free time like when they are on a bus or they wait in line they have to get rid of boredom. In that second they open the app store and they search for an interesting app. All you need to do is to make sure that your app appears on the top of their search results. A great solution for promoting entertainment apps is App Store Search Ads. It is a tool specially created for guiding customers when they don’t know what to choose and in the same time to allow developers to bring their apps in front of their customers if their creations are relevant to users’ queries. If you don’t know how to do that, don’t worry because we have a tutorial for Google Play Store and one for Apple App Store. You’re welcome! Of course, it goes without saying that your app page must be perfect because you want to maximize the return on your investment, don’t you? Netflix is a great example in case you want some inspiration when you optimize your app page.

Image Source: https://itunes.apple.com/us/app/netflix/id363590051?mt=8

How Funny Is That?

Keep in mind that people who search for entertaining apps want to laugh a lot. You need to create the fun atmosphere they are looking for. In order to offer them what they want you have to study your reports and to personalize the experience provided by your app. Take into account the demographics when you build and you promote your app. From language to age and gender, every element is important and it will influence the end result. For this reason, YouTube team took care of kids and offered the right environment for the little ones to spend a pleasant time. Pay attention to the way YouTube Kids app was designed around educational content for encouraging parents to join their children in play, learning, and exploration.

Image Source: https://itunes.apple.com/us/app/youtube-kids/id936971630?mt=8

Share Your Emotions

As we said earlier, emojis are very important for mobile users. People feel the need to express their feelings and to personalize their adventure inside the app. Having the opportunity to write more content using fewer words in a unique style is what customers want when they choose this type of apps. Social networks or messaging apps represent the most suitable environments for using interesting images instead of the usual text. If we look back to the charts displayed by App Annie we can see that each emoji app addresses to a different group of users. CatMoji and Dog Emoji for animal lovers or ARIMOJI for Ariana Grande’s fans, these apps are created for various profiles. Our advice is to study very well your audience and to try to match your app’s features with their requirements.

Image Source: https://itunes.apple.com/us/app/arimoji-by-ariana-grande/id1215257106?mt=8

Final Thoughts

Entertainment apps have a little bit of everything. Users can find their favorite TV shows or they can watch movies. At the same time they can play a funny game or to share their thoughts in a special way on the most popular social networks. When you own an entertainment app it is important to take care of your audience and to focus on the right segment. In the moment you give users what they need you can be sure that they will remain loyal to your brand. Pro Tip: During holidays is the best time to attract users with your app!

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