24 Oct 2017 How To Promote Education Apps
The learning process is different in the mobile world. Having the chance to interact with different elements and to observe them from different angles gives us an amazing power for understanding new domains. It is very rewarding to create apps that teach users new skills and improve their knowledge. We covered the challenges faced by app developers who want to create and monetize apps specially made for kids. But Education is a category aimed at all types of users. There are also students from various universities or adults who are looking to learn a new language. This is the reason why we will use this article for teaching you how to promote your education app.
Table of Contents
In the latest report published by App Annie for Education apps in the United States on iOS and Android mobile devices, the situation looks slightly different. On the first platform, in the Free column, there are fewer free apps without any in-app purchases. You can put your app on the market for free and to choose between in-app purchases or in-app ads, because for paid apps it seems that the first places are taken. There is a development studio which dominates the chart in both app markets. While in top grossing apps we observe a pattern for Android phones with free and in-app purchases, iOS users also prefer paid apps. As you can see there isn’t a certain characteristic to check when you decide a business model for your education app. It is about knowing users and observing the best manner for attracting them. Everything goes as long as you obtain the wanted results.
How To Promote Education Apps
Today it is all about education. We will discover together the theory behind a successful app and what it takes to convert it into a great experience for its users.
Lesson 1. Hello World!
As we said earlier it is vital to know your users. You won’t achieve anything if you stay in your office and you hope that customers will appreciate your work. Things don’t work this way. You need to keep in mind that your users are real persons and you need to approach them personally. If you have an app for students you should go from campus to campus and talk to them. This is a great opportunity for you to understand their interests and to connect with them. You should do that while you validate your idea and after that, you can go back to showing them your app. If you target a wider audience attend conferences in your domain or to different events where you can meet potential users. Reveal the person or the team behind your app and receive valuable feedback for your creation. This is the path followed by ClassDojo’s creators when they solved teachers’ struggles.
Lesson 2. Communication
We can’t go further without mentioning the most important factor which helps app owners but also users to reach their goals. You guessed that right! We were talking about social media. Everybody likes to share their ideas on these channels. You probably know by now that they provide real benefits for developers to interact with their users. Remember that personal approach is still very important but you also need to be active on the networks preferred by your customers. There are different solutions according to your target audience and you have to focus on the virtual places where your users meet. In the same time don’t forget about forums and blogs. Answer your users’ questions and try to understand their concerns. It goes without saying that you need to invest in your website and your app store page. These are like special classrooms which help you to create a great relationship with your customers. Let’s not forget that your app could be a fantastic place where all types of users can meet. For example, on Edmondo there are many discussions between teachers and parents, teachers and children or parents and parents.
Lesson 3. Gamification
There are a few elements that motivate users the most. Among them is to compete with other users and to see their names in a leaderboard. In the same time show them their progress and challenge them every step of their way promising virtual awards when they finish certain levels. This way you will engage them and you will convince them to continue their journey through your app. Moreover, this is a good chance to show them that they can share your app with their friends. Allowing them to brag with their results is a good way to make your app more popular. Attracting them with gamification elements will put your app in front of your competitors. Developers know what we are trying to say, especially if they used some apps for learning different programming languages. A great example of this is SoloLearn.
Lesson 4. Practical
Well, in this part of our class you will need to show your users that you can integrate all their demands in your app. This is the moment when you reach their expectations. Remember that everybody can write some information in a layout and to upload it on the app store. But this is the moment when you make your app different from the other apps that focus on the same domain. And here comes handy the technology which can revolutionize the way people understand new terms. You can integrate various tools and features for making your app more interesting. Just try to keep it simple because a complex app will keep users away no matter how much you struggle to implement those services. You can go with augmented reality or with chatbots. We presented you a few months ago the story behind Memrise, the language learning app. Meanwhile, Ed Cooke added a new version where chatbots can help you to practice conversation and he demonstrates this fact with one of the screenshots uploaded on the app store.
That’s it for today! Now it is time for practice. It is your turn to apply everything you learned and to create an amazing experience for all those minds eager to discover new adventures. Offer them the chance to assimilate new information in an innovative and engaging way.