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    CPI MOBILE CAMPAIGN

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    cost per install advertising model where the advertiser pays a publisher for each installation linked to the ad, of a mobile app. This action requires first app open. Formula: CPI = Cost/Number of Installs

    RELATED TERMS

    ROI

    ROI is measuring and comparing the return gained with the monetary investment made gained through the specific marketing initiatives in order to enhance the effectiveness

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    OEMS

    OEM stands for “Original Equipment Manufacturer.” OEM means a company whose products are used in another company’s products sell the final product to users.

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