Ad fraud is a huge problem because it determinates additional costs for both mobile marketers and app owners. Because ad fraud is built on the lack of vigilance from customers it means a waste of money for both sides. It is a real challenge to take measures against this phenomenon but if you are aware of the harm it produces then you must consider all the strategies available to avoid it and to fight against ad fraud generators. For these thieves it doesn’t matter if the operating system is Android or iOS because they attack everything.
In this eBook, you will find out;