Ever wonder why there are certain apps which receive tons of attention, whereas others disappear as soon as they appear? Yes, it’s because the ones those see success are the ones where there is a lot of app engagement. App engagement primarily targets at keeping the customer interested in your app, so that he may be associated with it on a regular basis. It has been proved that 1 of 5 people in the world owns a smartphone, and in 2014 the top 500 merchants made their sales online, through apps!

Even if you didn’t pay much attention to app engagement before this day, its okay. Better late than never! This eBook includes seven ways on how to increase your mobile app engagement.