Rewarded video ads are a type of in-app ad that is a win-win situation for both advertisers and publishers. They are particularly popular in the...
Why do you need to know about burst campaigns? As one of the most popular techniques for app marketing, their popularity has gone through the...
eCPM is the “effective Cost Per Thousand Impressions”. It is a standardized measure to compare different impression ad campaign’s effectiveness. The formula is (ad spend...
Preserved in the ruins of Pompeii, is a mosaic of and an amphora that once contained 'garum', a type of sweet and sour fish sauce....
Yesterday we had the pleasure to be invited by AWS for a keynote speech at their Popup Loft - Startup Day in Istanbul, and who...