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One of the top questions that permanently appear in app owner’s minds is: Why people uninstall my app? Well, we gave you 10 Reasons For Why People Uninstall Your App. If you missed it, then it is imperative to check it now. If you read that and you forgot all about it then read itRead more

With the recent updates to iOS 10.3, developers are able to answer the reviews on Apple App Store just like the Android developers on Google Play Store. There are very important effects generated by app reviews for the success of your app: Discoverability – your app will reach a higher number of users if everybodyRead more

We keep saying that a smart marketing campaign means to combine user acquisition and retention into a single efficient plan. Additionally, you know all the details about converting people who download your app into loyal customers. Moreover, we spoke about reasons which determine users to uninstall your app. But, let’s cut out the root ofRead more

We always speak about the bond between brand and customer. Better saying, the link between app owner and user. Now it is time to detail this concept for the sake of your app. The relationship between you and your customers is the keynote which defines the success of every strategy you manage. There are manyRead more

Since we allowed apps entering every corner of our lives, we need to be prepared also for malicious intents to use the same gates. It is not impossible to fight them but we must be aware about their dangerous attacks. There are 3 steps for removing the concerns about mobile security that can keep usersRead more

There are many definitions for conversion rate but we can express it as the percentage of users who complete a specific action. In simpler terms, how many people convert from users to customers? As you can imagine, a low conversion rate means that something is not right with your app or with the way youRead more

One of the features in trend nowadays for advanced apps is In – App Chat. We are about to define and present the most interesting insights of this solution for a better vision of this interaction within an app. In – App Chat is a conversation between two persons inside an app. There are multipleRead more

After we discussed about Word Of Mouth and User Generated Content we continue with the series of articles related to bonding with users. Now we are talking about creating a community around your app. Managing a community and allowing users to connect with each other provides trust for your brand and in the same timeRead more

If you are in that moment where you start developing a mobile application, I am sure you already dream to the success that will come after you will upload it on app market. Although you can handle very well the coding part of your app, this is great but, unfortunately, it is not enough. ThereRead more

If you want to have success in today’s overcrowded mobile markets, you need to be sure that your app is flawless. In our previous article, where we listed 10 of the most common reasons that cause app uninstalls, we talked about app crashes and we shared with you the results of a study conducted byRead more