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When you’re checking out app reviews about your business, be it on your app store page or on a third-party one, you are bound to get the jitters. As you scroll down and notice that every single review is a positive one, you start to calm down a notch, even feel a bit proud aboutRead more

Favorite shopping channels of buyers are shifting towards mobile devices. While the mobile share of retail eCommerce transaction is increasing rapidly, there are various ways to boost your mCommerce sales for taking the advantage of this trend. Also, the statistics reveal that every effort to have a share in mCommerce deserves attention. The research showsRead more

In today’s digital world we see that Mobile Advertising is one of the digital marketing trends of the day. Considering that we all use mobile devices in our daily lives and probably solve our problems through mobile devices, maybe it’s time to get the benefit of mobile advertising.  How about making it possible throughRead more

Baby Boomers, Gen X, Gen Y or Millennials, and Gen Z… Have you ever heard of these terms? If you are making an effort in marketing, you need to become familiar with every kind of generations to set your strategies. Restaurant apps that target unique groups of audiences will grow faster when optimized considering theRead more

Emoji marketing is a relatively recent phenomenon wherein companies use emojis in their advertisements and notifications. This relatively new language of emojis has taken off since Apple popularized the-emoji keyboard in 2008. Since then, both Apple and Android have created and refined emojis and some third-parties apps and companies are even creating their own versionsRead more

Building a successful app startup means that you’ll eventually have to figure out how to sustain your business’s long-term growth. If you’re trying to appeal to investors, you’ll absolutely need a monetization strategy in place. Garnering revenue through your app is a sure-fire way to bring in funds, but how exactly do you start implementingRead more

Have you ever consider on personalization in your app? If not, think about it. It is because users love personalized apps more.     It is not the only reason. Mobile personalization is important because it helps build awesome user experience, and awesome user experience is what makes an app successful. We’re in a newRead more

Do you expect a welcome message when you sign up for the first time? Your answer is probably “Yes” because 74.4% of people expect a welcome email when they subscribe. Having the highest open rate, nearly 60% demonstrates it. The welcome email is a way of thanking people that make them feel valued. It isRead more

Easter eggs are dyed with different colors and patterns, the supermarket shelves are filled with chocolate eggs and bunnies, children look under flower pots for candy. It is Easter Sunday time of the year. Easter egg as a hidden surprise or in-joke is associated with technology in modern times. You can find the secret EasterRead more

Have you ever thought that you need to minimize your customer acquisition cost (CAC)? If the answer is no, believe me, you need to think about it. Because, in the end, you want to make revenue from your mobile app and reducing CAC is the essential way to boost your revenues. But do we reallyRead more