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Do you expect a welcome message when you sign up for the first time? Your answer is probably “Yes” because 74.4% of people expect a welcome email when they subscribe. Having the highest open rate, nearly 60% demonstrates it. The welcome email is a way of thanking people that make them feel valued. It isRead more

Easter eggs are dyed with different colors and patterns, the supermarket shelves are filled with chocolate eggs and bunnies, children look under flower pots for candy. It is Easter Sunday time of the year. Easter egg as a hidden surprise or in-joke is associated with technology in modern times. You can find the secret EasterRead more

Have you ever thought that you need to minimize your customer acquisition cost (CAC)? If the answer is no, believe me, you need to think about it. Because, in the end, you want to make revenue from your mobile app and reducing CAC is the essential way to boost your revenues. But do we reallyRead more

The irreplaceable rule in the marketing world is to provide the content where customers are. With the increasing number of internet users and websites, it is getting more tough. Over 2 million blog posts are published on the Internet every day. The volume of content is growing faster. Despite this fact, lack of time toRead more

A few months ago we presented Everything You Need To Know About Chatbots, a detailed article about chatbots written from an app developer’s perspective. It is time to talk about this technology from a marketer’s point of view which isn’t different from the previous discussion but it more oriented around the advantages offered by these smartRead more

Imagine two different roads. The first one is occupied by people who deal with different issues but they keep solving them in the old (and boring) fashioned way and the other one belongs to the developers who built the apps as an answer to those concerns but they are having difficulties attracting users. Let’s findRead more

One of the top questions that permanently appear in app owner’s minds is: Why people uninstall my app? Well, we gave you 10 Reasons For Why People Uninstall Your App. If you missed it, then it is imperative to check it now. If you read that and you forgot all about it then read itRead more

With the recent updates to iOS 10.3, developers are able to answer the reviews on Apple App Store just like the Android developers on Google Play Store. There are very important effects generated by app reviews for the success of your app: Discoverability – your app will reach a higher number of users if everybodyRead more

We always speak about the bond between brand and customer. Better saying, the link between app owner and user. Now it is time to detail this concept for the sake of your app. The relationship between you and your customers is the keynote which defines the success of every strategy you manage. There are manyRead more

Since we allowed apps entering every corner of our lives, we need to be prepared also for malicious intents to use the same gates. It is not impossible to fight them but we must be aware about their dangerous attacks. There are 3 steps for removing the concerns about mobile security that can keep usersRead more