Blog

After a short analysis of our folder with stories about successful mobile apps we realized that most of them reached this performance following the same business model: Freemium. There are also a couple of exceptions but the general trend is to gain users and money in the same time, through this system. And guess what?Read more

In our previous article we discussed about the benefits of augmented reality for mobile marketing world. In order to achieve those results you need to find a solution for building that type of app. As we promised, we will share with you the most efficient tools that can help you create a mobile augmented realityRead more

Do you like mobile games? Who doesn’t? They are so amazing, so engaging and captivating. They provide so many advantages for players who spend precious time to reach the first place in the leaderboard and also for developers who rock the world with their creations. Not to mention the monetization potential of addictive games. Wouldn’tRead more

Attention, Android app owners! This is a useful guide with tips and tricks on how to promote your app. Even if many of them are standalone strategies we strongly recommend you to follow all the techniques listed below. Don’t worry about the costs; some of them are free to implement but priceless when you thinkRead more

You know the golden rule of app marketing, don’t you? You must know your customers. And how can you achieve that? A simple way is beta testing. It means to share your new or updated apps with a smaller segment of your target audience before offering it to a wider public. It is almost impossibleRead more

Are you often so busy that you can’t manage simple tasks like buying a gift or cooking dinner? Yes, that happens to all of us. We are living in a dynamic world that sometimes we wonder how we find time to sleep. On the other hand these fast moves we are trying to control everydayRead more

“What platform should I choose for my mobile app, Android or iOS?” This is a common question for every app owner and we want to help you with your decision. Let’s make it clear from the start. This is not a fight. You can build your app for both app stores, but we will presentRead more

If you read the title you would believe that this will be a history lesson, but it is very important to stop for a few minutes to understand the past for a better overview of what future has to offer. For this reason we promise you that this won’t be a boring lecture but ratherRead more

When you walk on the street there are big chances that all persons you see are paying attention to their devices. Whether they share something on their favorite social network or they book a table for dinner while they receive a recommendation and even an offer for one of the best restaurants in the areaRead more

We all understand the necessity of validating an app idea to see if it works or not before starting investing all resources for building the entire product. But how can you see if your app will reach the wanted success without developing it? The answer is to build a Minimum Viable Product. We will shareRead more