The Covid-19 pandemic wave has left many positive or negative impacts on all industries. After this first pandemic wave, we examined the mobile application advertising...
Pre-installed apps are designed to keep the user in the hands of the manufacturer. The purpose of this technique is that if consumers get used...
Kieka, the navigation app on a crusade to abolish the crowded commuter experience has launched in a rather unusual time of great need for social...
App Branding is that, in virtual stores, a company is quickly recognized by its customers. Furthermore, its goal is to help companies improve their global...
With the multitude of mobile marketing technologies to choose from today, it is sometimes difficult to find the right audience for your organization. This time we...
Executive Summary Covid19 has undoubtedly changed life in the short-term. The virus has spread and mutated quickly, leaving businesses, organisations and countries with little time to...
The news about ad fraud and hidden Adware within applications, mainly on Android, continue to have a presence in 2019, despite the security measures proposed...
The global spread of COVID-19 has had a serious impact on numerous world industries and sectors. Businesses have been forced to shut down, major layoffs...
There are MILLIONS of apps in the world. The number of apps available in the Apple App Store was 1.8 million in the 1st quarter of 2020,...
We live in a world where if something can be digital, it will be. In this sense, mHealth has contributed to this transformation in recent...