App Branding is that, in virtual stores, a company is quickly recognized by its customers. Furthermore, its goal is to help companies improve their global positioning through their mobile applications.
The apps are a substantial part of the branding and are rated as an excellent tool for customer loyalty, as they reflect the commitment of the brand and allow interaction with users.
But how do you get customers to recognize your brand through app stores, recommend your app, and be ambassadors? It is, therefore, through App Branding.
Read on to find out what it is, what its importance is, and more!
What is App Branding?
To stand out from the immense world of apps, companies must not only consider the high performance of their mobile application, but they must also highlight its visual image, communication, value for the user, a pleasant user experience, a good reputation, and uniformity with the brand.
In short, App Branding consists of users identifying companies through their mobile applications through the image, culture, and values aligned with the organization.
What is app branding important for apps?
The App Branding is used to recognize a brand without having to read a paragraph; that is, a company is recognizable only by:
● The app icons
● The Google Play and App Store profile
● Graphics and animations
● General company strategies
● Among others.
In addition, it helps companies in global positioning through their mobile applications by offering content, solutions, and adding value to their users.
Mobile App Branding Strategies
1. Visually adapt to the brand
It is necessary to be consistent with the app and apply the same style that is used in the brand; that is, the shape and graphics must be adapted to the company at all times.
It is also essential to create an app icon mapped to the company. This must be interesting and striking since it is a visual symbol that represents the brand interactively and must be presented on the different platforms in which it has a presence.
By having this unification, the client is prevented from wandering in the virtual store from being confused, frustrated, and even from downloading the app from the competition.
2. Promote interactions
You should always think about your audience, interact with them. It is important that you encourage them to comment on your opinion regarding the application.
A positive extra is that your users have more control over your app, so you can allow them to customize some functions according to their needs and tastes.
Remember that all of these details shape the positive user experience and support brand loyalty with satisfied customers.
3. Define an App Marketing plan
Both are publicizing your application, and leaving it in a good position in the app store is essential. Therefore, you must use channels that support its dissemination, such as advertising campaigns, public pages, your website, among others.
Remember, use social media! These are highly influential because they are an excellent channel for brand awareness and recognition.
Also, be sure to use App Marketing to ensure that users don’t forget your app after using it once or twice and end up deleting it.
4. Think about your users at all times
Avoid just trying to sell or show your product or service in the app. Focus on giving value to the user.
For this, he offers discounts and promotions, provides frequent updates to solve possible errors and attract the attention of users, and shares relevant content for him.
Besides, create an app with a responsive design that adapts to all mobile devices and each of the platforms.
5. Teach, share and accompany your clients
It is also important that you make a concise introduction about your app, explain what it is, how to use it, and what are the benefits that the user will get from using it.
Don’t hesitate to add messages, tooltips, tutorials, and a contact channel. Show them that you will be available for any questions or suggestions they have.
6. Must work 100%
Just like your brand, your app must demonstrate professionalism and quality. Prevents crashes, identifies, and repairs bugs.
If the design of your app is incredible but does not allow users to use it properly, unfortunately, they will end up deleting it.
How Does It Change For Customer Journey?
Remember that even if an application is very well designed and developed, it will not achieve its objectives if you do not use marketing strategies and, if the marketing campaigns are incredible but the application is not, it will not go very far either. Only together will they create a solid, global app with a loyal audience.
When designing an application, it is necessary to take into account three important aspects:
● Content value: you must offer something different and unique that improves and brings current customer service closer. Through the facility, promotions, gifts, among others.
● Usability of the application: being simple to use, useful and of quality.
● Design: have a friendly, modern design in keeping with the company’s image.
● In addition to the above, for a mobile application to be successful, that is, known and desired by the public, it must follow app marketing strategies.
If your company does not yet have an app, it is time to take this great step and offer a plus that perhaps your competition does not provide.
By using the app branding you will be entering the safe ground to achieve the positioning of your mobile application, so you should not hesitate to apply everything you have learned in this content.