With MWC deciding to close its doors on its 2020, and many holding #unofficialMWC conferences in Barcelona, there has been a ripple effect in the market, as many prominent events and events attendees have either canceled or postponed their attendance/hosting. We take a look at the best events in March and April 2020, so you can decide which is worth attending. Additionally, take a look at our list of events that have been postponed.
- App Growth Summit 2020
- App Promotion Summit 2020
- Mobile Growth Summit Singapore 2020
- MMA Impact Brazil 2020
- Android Makers 2020
- Retmo 2020
- AppDevCon 2020
- Hamburg Mobile Summit 2020
- Droid.Italy 2020
The App Growth Summit is an app marketing conference that, after collecting two sold-out appearances in back-to-back years (2018 & 2019), will be NYC-based going into next month.
This invite-only event will feature some of the most well-known personalities within the niche both as guests and speakers, all of which will share insightful perspectives and points of view about the industry’s latest news, updates, and trends.
When: 2nd April 2020
Where: Location 05, 450 W 31st St 7th Floor New York, NY
Notable Speakers: Thansi Chalkiadakis (Senior Media Buyer @ CarGurus), Sean Oakley (Director & Data Product Management @ NBCUniversal), and Scott Worthington (Director of Product Marketing @ Peloton Interactive).
As its manifesto suggests, the App Promotion Summit, based in London, “…offers the ideal opportunity to learn growth marketing strategies and tactics directly from the world’s top app growth experts.”
Unlike the App Growth Summit, this event is not just limited to invites.
Moreover, it will feature businesses that have completely revolutionized the communication world at scale, such as Google, TikTok, Amazon, BBC, Adobe, and a lot more.
If you’re an app marketing geek, you can’t afford to miss it!
When: 2nd April 2020
Where: London Marriott Hotel Grosvenor Square, London, UK
Notable Speakers: Alex Hunte (Senior Lead Digital Experience @ Tottenham Hotspur Football Club), Ryan Thorpe (Head Of Growth UK/IE & Senior Marketing Manager @ Revolut), and James Cooper (Chairman @ App Promotion Summit).
On the 16th of April, Singapore is going to be home of Malaysia’s biggest mobile app marketing conference.
More than 150 companies, 200 attendees, and 15 speakers will make up the Mobile Growth Summit, a hectic and high-caliber event that anyone engaged with mobile app marketing ecosystem will find worthy of attention.
Great ideas, inspiring people, and great networking opportunities will be the main keywords for what seems to be 2020’s biggest mobile app marketing exhibition.
When: 16th April 2020
Where: Singapore Marriott Tang Plaza Hotel, 320 Orchard Rd, Singapore, Malaysia
Notable Speakers: Reshmi Roy (Business Operations @ Skyscanner), Christine Sou (Senior Product Manager @ Transferwise), and Rebecca Nackson (Founder & Head of Growth Services @ Notable).
Brazil is fertile ground when it comes to technology. The MMA Impact, which is going to take place in São Paulo the 16th day of the next month, is just a further occasion for discovering what it really takes to enhance the power of mobile apps, and use them to create genuine and sustainable business relationships with the end consumer.
Among the most significant appearances, there will be Spotify, Waze, Google, Logan, and VivoAds.
When: 16th April 2020
Where: Hotel Unique Av. Brigadeiro Luís Antônio, 4700, São Paulo, Brazil
Notable Speakers: Lee Brown (VP & Global Advertising @ Spotify), Daniela Cachic (VP of Marketing Brasil @PepsiCo), and Julian Mallea (General Director @ BMW Motorroad).
Even though it doesn’t benefit from the same leverage and influence as other mobile app marketing conferences such as the App Growth Summit, Android Makers will surely holds its position as one of the top mobile marketing events in 2020. Born with a focus for all-things-Android savvy and enthusiasts, Android Makers brings in Paris the top Android experts around the world, with more than 800 attendees and 2 days full of sessions and workshops to rely on in order to make the most out of its French appearing.
When: 20th – 21st April 2020
Where: Beffroi de Montrouge, 2 Place Emile Cresp, 92120 Montrouge, Paris, France
Notable Speakers: Fabio Collini (Android Engineer @ New York Times), Preethi Srinivas (User Experience Researcher @ Google), and Andrea Falcone (Senior Software Engineer @ Google).
Besides covering mobile apps and how they can innovate the techno-cultural environment in which we live today, Retmo will also give room to the retail subject, something that not many mobile app marketing conferences set out to do this year. Retmo’s main discussion will revolve around 3 themes: transformation, innovation, and profit, and how all of these components can be intertwined together to empower mobile-app-centric businesses.
When: 23rd April 2020
Where: Palais des Congrès de Paris, 2 Place de la Porte Maillot, Paris, France
Notable Speakers: Matthieu Pellet (Chief Digital Officer @ Intersport), Julien Henri-Maurice (Chief Marketing & Digital Officer @ BazarChic), and Simon Lejeune (Head of User Acquisition @ Hopper).
Postponed Mobile App Marketing Conferences
Given the exceptional state of emergency in which the economic world has been abruptly catapulted, some of the mobile app marketing conferences that were going to take place in March and April of 2020 have been postponed. That is the case of:
Originally scheduled between the 10th and 13th of March, the AppDevCon, based in Amsterdam, has moved its 4-day gathering for app-developer professionals and lovers to September of the current year (from the 15th to the 18th).
The news had a lot of people fazed, as imaginable.
At the same time, however, it didn’t diminish the enthusiasm for all the attendants that, along with companies the likes of Yahoo, Wix, and Takeaway.com, are going to populate the Dutch Capital with unbridled excitement in just a couple of months.
When: 15th – 18th September 2020
Where: Spaces Vijzelstraat 68 / Keizersgracht 555, Amsterdam
Notable Speakers: Jeff Watkins (iOS Engineer @ WealthFront), Daniel Steimberg (Storyteller @ Dim Sum Thinking), and Daniel Zucker (Software Engineering Manager @ Google Home).
With a short update on its website, The Hamburg Mobile Summit has made it clear that the meeting will be postponed to a later date, probably around 2020’s Q4. This year, the summit will represent a great occasion not only for those who want to make a name for themselves within the app / games / adtech ecosystems, but also for external VCs whose goal might be that of exploiting the aforementioned niches in terms of monetization and investment opportunities.
Where: Dammtordamm 1, 20354 Hamburg, Germany
Notable Speakers: Didier Rappaport (Founder & CEO @ Happn), Timo Rahkonen (Head of Strategy & M&A @ Rovio Entertainment), and Michelle Caglar (Product Marketing Manager @ Adjust).
Due to the rapid spread of the Coronavirus, The DroidCon Conference has been postponed to the 27th and 28th November of 2020, with Turin as official venue. DroidCon is a 2-day conference full of presentations, workshops, and interactive exhibitions which, just like the last 7 years, will bring together more than 1000 Android developers, designers and project managers.
When: 27th – 28th November 2020
Where: Corso Castelfidardo, 22, 10128 Turin, Italy
Notable Speakers: Wojtek Kaliciński (Developer Advocate @ Google), Ty Smith (Tech Lead Manager & Google Developer Expert @ Uber), and Rebecca Franks (Senior Android Engineer & Google Development Expert @ Google).
Is it Worth Attending a Mobile App Marketing Conference in 2020?
Technology surprises us every year more. With steady (almost uncontrollable) advancements, it is the niche that more than any other has changed our way of living, and heavily influenced the way we do even the smallest of actions, every day.
However, all of society’s most important developments and significant breakthroughs throughout the years have always stemmed from one single component: the association of different (and complementary) ideas and points of view. People coming together in the spirit of harmony, with a definite purpose in mind, can create far better results than any individual could on his/her own.
These events are not useful at all if you attend them with the intention of either reinforcing your personal brand, developing your PR skills, or mindlessly leaving your business cards around in the hope to get someone knocking at your door: they present valuable opportunities to share ideas, to accept someone else’s opinion and to integrate it in your own way of thinking, and, more generally, to encourage society’s advancement and well-being.
During this period, we recommend you follow the advice of organisations and institutions such as the World Health Organisation, the Centers for Disease Control and the Europeans Centers for Disease Control, regarding your potential travel plans.
Additionally to this, pay close attention to various strategic brands, partners and potential clients, as many are hosting webinars and online events, in-lieu of the events they have either cancelled, or not attended as planned.